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SEO Certification





What is Digital Marketing?

I suppose the simplest definition would be the usage of the internet and its tools to engage consumers with online advertising. Customers uses devices such as computers, smartphones, tablets (an ipad for example) and even game consoles can all be used in order to take part in digital marketing. With uses of platforms such as email campaigns, faxing, blogging, RSS feeds, videos (or video streaming), podcasts, banner advertising, voice broadcasts, text and instant messaging, you can see that digital marketing has an assortment of weapons you can use in order to attack your chosen market and help your business and businesses such as a web design company. Two weapons in specific are a bit more complicated, but extremely important: read this article about understanding what search engine optimization can do for you to answer questions you may have.

If you’re interested in understanding how consumers find your business online, you need to understand search engines. Take for instance, your business is a website design firm. The major search engines - Google, Bing and Yahoo have search results where website/web pages and other content (videos for example) are displayed and ranked based on what these particular search engines considers most relevant to those that are using the search engines to find your firm or advertising agencies. Search engine optimization, or SEO, is the process of getting traffic to your website/web pages from organic or editorial listings on these search engines. Typing in a phrase such as "advertising agencies" or "search engine optimization" can help you find these agencies in order of ranking according to the search engine optimization.

Keeping with the example theme, we’ll explore what you should and shouldn’t do in order to gain higher rankings. Unfortunately, there are no particular SEO factors which can guarantee higher search engine rankings. Having a great HTML title can’t help your website if your site has low quality content available just as having an assortment of links won’t help if they are low quality also.

There are two factors you need to consider when trying to get your page rankings up on search engines: On The Page and off the page factors. On the page factors are search ranking factors that are completely within the publisher’s control. Off The Page factor rankings cannot directly be controlled by the publisher. Controlling the type of content you publish and the HTML clues which help search engines determine your rankings and determine whether your website’s architecture hurts or helps your result rankings.

Take for instance, a SEO company (or an individual that offers SEO services) who wants to help an advertising agency gain higher rankings on Google’s search engine. Although search engines want you to perform well in rankings, there are certain techniques and uses that they consider spam (or black hat) acts which if deemed, can result in your web pages getting penalized or being banned from search engines.

Being blocking is a different ranking signal where the search engine users themselves may decide they don’t like particular pages on a web site even if the site doesn’t necessarily violate any of the traditional spam rules. It’s impact on what users see also impacts what every user sees as well. Each of these factors shown are weighted on a one (1) to three (3) scale. Three (3) is considered the most important, having the bigger impact than the others and is something that you should pay more pay attention to, though this doesn’t mean lower ranking factors aren’t important when, for example you’re searching for SEO.

Based on what each particular search engine is looking for, weighting has various opinions. But the weighting opinions are not perfect. The factors which determine blocking and violations have negative numbering weighting system with negative three (-3) being the worst of them.


PPC is an internet strategy used in order to drive traffic to your website where an advertiser pays the website owner (or publisher of the website) a fee whenever someone clicks on the ad available on their webpage. PPC advertisements are usually displayed on web pages and/or search engine result pages with content that relates to agreed upon ads.

PPC marketing can be effective, but you must have strategy objectives for your campaign otherwise, you may end up going nowhere with your efforts. By aligning your campaign with established benchmarks, you inspire your campaign to reach a larger reach of objectives and performance that can help your business make money.

Here are a few tips that can help you with utilizing PPC effectively.

Define Achievable & Challenging Goals

Goals are important and in the case of a PPC campaign, they need to be attainable and realistic. Platforms used for companies like social media marketing area companies will need a specific set of goals verses other areas that don’t use keywords. Setting short-term goals for your PPC campaign can help establish benchmarks for big accounts and is a great idea. Whether these goals are weekly, monthly, quarterly or yearly, having a focus for your campaign, helps.

You may also want to try focusing your goals reasonably. If you have a goal of 1000 new keywords added to your account that may not be the best course of action because you want more focus on output rather than input. A better course of action should state that in a particular month, you will increase your sales by a set percentage and decrease your CPA by a certain percentage. Adding keywords to your account is important, but again: "Output over input."

Understanding Internet technology and digital marketing is critical for reaching new audiences in the digital age. Advertising agency area businesses and similar businesses have made the transition into the digital marketing age. Whether or not you're ready to enter into digital marketing, understanding the platforms such as social media, email campaigns, SEO and search engines, PPR and online advertising is critical to making sure your business is a success.

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