Staff Writer: Jessica Ross
Video marketing is a wonderful way to add an edge to your website. So don’t be surprised if your SEO firm suggests adding it to your marketing strategy. In this day and age, you don’t have to go to a professional videographer, you can buy a nice digital camera and make the yourself.
Interviews are great to spice up a webpage or blog and recording them is even better. Have someone ask you questions or ask your visitors to write in their questions and record yourself answering them. You could use the video to showcase products or service packages as well.
If you are your business, then interview videos are great. If not, think about a “face” for your business. Do you need to hire someone to be the “face” of your business? Using that method works well if you run a service business, you need potential client’s trust, and to emphasize the difference between you and your competition.
SEO firms suggest that videos should be kept between three to five minutes long. Lengthy videos lose the viewers interest, so talk quickly, get to the point, and keep eye contact with the camera. Be prepared and have your answers ready.
What type of questions should you seek to answer in interview videos? Questions like:
- Why did you start your business?
- How is your business different from the competitors’ and why should they buy from you?
- What do you plan on accomplishing with your business?
Video landing pages need to be short and target getting the potential buyer to take action of some kind. Usually, it is designed for visitors to give their email for a newsletter or to collect some other kind of information.
Before you jump into making videos, think about making your first video an introductory one. Where you tell people about your business and what it can do for them. Try to keep it short at two to three minutes in length.
Product videos are great to have because then viewers can see the products in action. You can explain the benefits and how to use the products properly.
Company spotlight videos could be good if your business has won awards and has a number of accomplishments. You could also use this to showcase different stepping stones in your business’ life.
Blog videos or vlogs can be used to keep people on up-to-date occurrences or any topics you wish to discuss. You can also make scrolling text videos. Create a PowerPoint exactly how you wish it to be viewed and then save it as a video file.
Testimonials are nice to have for your potential clients or customers to see. You can ask about specific things, so they know just what to say and not get confused as to what you are wanting.
Video marketing is quite easy and a great marketing strategy. Videos will make you stand out from the rest of the competition and spark interest in your viewers. Since video cameras aren’t all that expensive anymore, there’s no excuse as to not add this to your marketing strategy.