A Top Search Engine Optimization Professional’s Guide to Google Webmaster Tools

Staff Writer: Carolyn Johnson


Date: 7.25.2012




There’s no doubt that top search engine optimization firms and professionals would benefit greatly from an account with Google Webmaster Tools. It costs absolutely nothing to register and look at vital SEO stats. Google Webmaster Tools allows for webmasters and SEO professionals to communicate with each other directly, as well as informs you of any issues or malware in your site. Read on to know how to use Google Webmaster Tools and how it can benefit you and your site.


Right after you register with Google Webmaster Tools for top search engine optimization, before you can mine any data from your site, you must be able to prove that you are the webmaster or authorized person of that site, through which a process of verification occurs.


There are two common ways to get yourself verified. The first is through an HTML file upload, through which you drop in the root directory of your site. The second most common is the adding of an HTML tag before the head of your homepage before verifying.


Once you’re registered and verified, you can access data on your site. You’ll first get a view of the dashboard, which offers some of the most basic, pertinent information in graph form, with a navigation pane along the side with other features, such as Messages.


Messages is the place to communicate between Google and the webmaster. Google tends to send messages to webmasters if they notice any potential problems with the site, such as malware or lots of pages, or reminder messages to update a WordPress account. You may occasionally get a congratulatory note from Google announcing an increase in traffic to your site, if such news applies to you.


Settings gives you the opportunity to adjust your website in ways that will alert Google, such as changing the country of your domain, or setting your domain with or without the “www” preceding it. You can also choose to slow down Google’s crawl rate on your site if you’re bumping into some server issues.


Google Webmaster Tools also allows you the opportunity to communicate possible issues with site links. Site links occur in search results when Google determines your company website to be an authority on a particular keyword. As a result, site links appear on the results page below your main page link. Some of these site links may be erroneous, or you just don’t want that particular link to show on the front page. Although you can’t show favoritism and ask to add a particular site link, you may request that one be removed.


Through Google Webmaster Tools, you should let Google know if you’ve migrated your domain or moved your site entirely to a new name. After informing Google, you will have to start the verification process over.


Google Webmaster Tools allows you to list authorized users of the account and their levels of access. You can add new users, although granting “full” permission to another user will allow them access to everything except to add users; only the owner is permitted to do so.


This is just a brief listing of the features on Google Webmaster Tools. For more information, go to Google’s Webmaster help page.

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