Staff writer: Nicole Leon
SEO, which stands for Search Engine Optimization, focuses on improving the visibility of a website on the search engines through unpaid search results, which are commonly referred to as natural or organic SEO. The organic or natural search consists of the primary results that pop up, showing a minimum of 10 links, normally in a blue color.
Although this is the most traditional form of SEO, paid search has become a popular avenue for optimization. Paid search focuses on advertising opportunities found on search engines using options such as Pay-per-click networks like Google Adwords.
Hiring a search engine optimization firm helps generate a generous amount of traffic through organic search results. The site owners do not have to worry about generating these results on their own time, which can be very time-consuming, making researching SEO services pricing time well-spent. A few of the duties that such a firm can manage for you includes subscribing to any listing directories or services and paying for advertising.
SEO services pricing can vary and most companies who are shopping around for SEO services are often able to request a free quote. Those costs can vary dramatically from quote to quote, as there are a wide range of factors that can determine the price, such as the breadth of services, reputation and client list of the firm that you are dealing with, and the experience of the firm that you are dealing with.
SEO Service companies look at the size of the website that they will be furnishing content for, how many pages of content that will be required, and the amount of content that will go on each of these pages. These are all things to take into consideration when it comes to figuring out whether or not the quote that you received is a fair one. Although there are often bulk discounts available for clients who are doing large amounts of business, the more work that has to be done, the higher that your quote will be.
Targeting valuable keywords that are competitive compared to other keywords can add expense to a PPC campaign. If a client is interested in optimizing competitive keywords, this can add to the cost significantly. The total number of keywords chosen to be used can influence the costs of the SEO services. Having many optimized, highly-competitive, valuable keywords will increase the final prices.
Some SEO firms charge one-time fees; whereas, others work on a monthly or quarterly basis. Which firm you decide to work with depends largely on personal choice.
Some professional search engine optimization companies offer additional services. Some customers will have some specific needs and request if the SEO company have those services available. Some of the services SEO companies may offer include:
- Article writing
- Content Creation
- Keyword analysis
- PPC (Pay per click) Management
- Link Building
- Online Marketing
- Search Engine SEO Optimization
- Reputation Management
- Social Media Optimization
- Website Design
- Web Marketing Services
Companies offering additional services can influence the prices of the services; however, keep in mind that requesting additional services can increase the final cost of the services.