Staff Writer: Carolyn Johnson
Despite being a tough economy and a “bear” market, advertising companies in Los Angeles, as well as marketing firms, are perceived as suffering from a downward spiral in their businesses. Yet this is an oft-made misconception. The advertising and marketing worlds aren’t on a downturn, but they are simply changing, and drastically at that. But that doesn’t mean we can’t approach the challenges that these changes bring with a full force.
Despite what’s been perceived from the dwindling economy, there is no shortage of creativity in the market. With the emergence of new forms of technology and platforms for advertising and marketing, marketers and advertisers have had to invest time in creating new solutions and ways to release a brand message in an original way.
New and original content, of course, has always been the biggest concern for any and all advertising firms Los Angeles. Advertising companies in this industry know that nowadays, the execution of the product is just as important and the content.
This is one reason why advertising students are now at such an advantage in the job market: they grew up on the cutting-edge technology that the older advertisers probably know less about, as realized by marketing companies Los Angeles. Los Angelesis a boon town for marketing and advertising students looking for work on the West Coast.
What also puts younger students in an advantage is the shift in focus. In the present time, advertising has changed in accordance to the shifting attention of its audience. The audience that consumes the most media and advertising are youthful, and thus advertisers and marketers often work to attract this demographic to buy into their brands.
With relatively new technologies such as Facebook, Twitter, and other social networking sites, businesses are more and more gravitating towards a web-based method of communication. This is yet another reason why current students of advertising are at an advantage in the job market: they aren’t just learned this technology, but use it themselves on a regular basis. Thus agencies will continue to reach out to candidates who are experienced with social media tools.
Another way in which younger talent is at an advantage is that, straight out of college, their services will be less expensive for agencies. This is especially advantageous during rough economic times, despite the advertising agency’s generally sometimes “ageist” approach.
In order for your advertising students to keep up with pacing of the advertising and marketing worlds after college, it is important to give them an extra edge over the competition. Keep your curriculum up to date.
Although print and television ads reigned over consumers ten years ago, now it’s all about the Internet and social media marketing, including Twitter, Facebook, Internet banners, digital web design and interactive Internet ads. The executive of these platforms can range from traditional public relations to a unconventional guerilla campaign, all of which aim at attracting the attention of the consumer.
Despite the emergence of new media platforms and new ways of communicating, one thing that hasn’t changed about advertising is that brands still need to get a message out to the masses.