Mandira Banerjea, Staff Writer
Google SEO strategies are used for improving volume and quality of web traffic through organic or algorithm search results. This approach is quite different from search engine marketing that deals in paid hits. Normally, the higher the website’s search engine ranking the greater is the number of visitors it would receive from search engines. Google SEO targets a variety of searches that are inclusive of image search, local search as well as industry specific search. This type of optimization results in a dynamic web presence.
Search engine optimization is an Internet marketing strategy that covers all the major aspects that web visitors are searching for during surfing. Identifying these objectives result in top search engine placement. For optimizing a website’s presence in search engines it is necessary to edit the web content and HTML along with associated coding. On implementation of Google SEO techniques the relevance of specific keywords is highlighted, which removes barriers to the indexing activities of search engines. An effective SEO requires changes to the HTML source code of any website. It is advisable to incorporate Google SEO techniques during website design and development. They ensure guaranteed search engine positioning.
Prior to seeking assistance from tools like Word Tracker, Keyword Discovery and many other Google keyword tools, it is advisable to find out the specific tool functionality like Word Tracker aggregates keyword data primarily, “.doc” files along with inputs from Meta Crawler and others. They process the queries of the leading search engine with precision along with software robots that continuously check site rankings. Nichebot, a niche player, gathers data from more sources than Word Tracker. However, its recommended guidelines are time consuming. Which keyword tool works best for individuals depends on trial and error method or a combination of these tools. One should not forget that on-going study, research and testing are the most fruitful methods to stay abreast of the ever changing world of words and their links.
To assure better results to users, Google SEO techniques are implemented that show the most relevant search results after undergoing a series of complex ranking algorithm tools. By 2004, Google ranked partner websites by using over 200 different signals. In the year 2005 personalized search results for each user was introduced by Google. The leading search engines, like Google and Yahoo, make use of crawlers to identify web pages during algorithm search results. Search engine crawlers make use of different factors when crawling sites. Other methods are also employed to display web pages in search results like the cross link, URL normalization of web pages, writing relevant content and the usage of frequently searched keyword phrases.
Google SEO tools are employed by all leading search engines for targeting niche markets and at the same time ensure that a client’s web pages are accessible by all leading search engines. These techniques are classified as recommended guidelines offering good techniques while some SEO techniques are not supported by search engines. They have been widely classified as “white hat SEO” and “black hat SEO”. “White hats” tend to produce long lasting results and are approved by Google SEO practitioners while the ‘black hat” techniques are practiced by devious SEO practitioners and the websites using these techniques would probably be debarred from being indexed by search engines.