Mandira Banerjea, Staff Writer
Google search optimization offers powerful web tools that monitor the client’s site, tracks the number of hits, analyzes and optimizes keywords and provides all the facilities that provide the website owner a competitive edge over others. The search engine friendly websites are usually offered a directory listing which can be updated at regular intervals with a business profile web page. Google search optimization is the process whereby scientific techniques are implemented to increase the traffic to a client’s website.
This is possible by improving the internal and external factors that influence the ranking of a website in the search results. Its technical aspects include web programming expertise combined with business, persuasion and sales. If these functions are performed correctly in perfect coordination through Google search optimization techniques, then any website would be guaranteed reaching a desired revenue goal and would also achieve high ranking in the organic section of search engine results’ page.
The major job of Google search optimization is to genetically re-engineer the website so that it retains its top position. This is possible by –
- Preparing a website for search engine marketing campaign that depends on choosing appropriate keywords.
- Analyzing the competition offered by other sites.
- Being knowledgeable about site submission.
- Monitoring search engine ranking.
- Analyzing site results along with traffic and conversion.
Google search optimization drives traffic to a website by matching targeted keywords with searches performed by search engines such as Google and Yahoo. Usually, the higher ranked websites in the search results’ page draw more visitors to the site. It also targets various types of searches like:
- Image Search.
- Local Search.
- Industry Specific Search.
- Vertical Search Engines.
The client should be assured that the keywords and phrases are strategically placed within the website content, and the keywords used guarantee more traffic. Secondly, creating a list of the top site URLs that allow the visitors to keep on returning after each search is equally important. Google search optimization is a marketing strategy for enhancing a site’s placement and relevance in search engines as the search algorithms locate what people are searching for. This also involves a site’s coding, presentation, structure and fixes various problems that may occur during indexing of a site.
By measuring the on-line response to a product, Google obtains key data that helps the search engines to improve the results being returned to the clients. The local sponsored search tools used for the Internet Pay per click advertising, targets prospective customers who search on-line for products and services that are available in the immediate neighborhood. This assists in connecting the organization with customers who are interested in purchasing the products that on-line clients are selling. The Search Optimizer tool used insearch engine advertising campaignsoptimizes results as they can set cost per purchase, cost per click or return on Ad spend goals and sort keywords according to their overall performance. This also allows easy adjustment of the campaigns for improved results and permits traffic control whose adjustment is based on the time of the day and whether it is weekday or weekend.
Google search optimization plays a predominant role by increasing the searching ability of the client’s website which makes the company’s business activities more noticeable. SEO helps in creating the web page that has been purposely designed to rank well with search engines. Hence, companies interested in gaining more traffic should optimize the site so that it could be easily indexed by search engines.
Any company which ignores this technique is bound to help their competitors by shifting away from valuable customers and revenue. Customized Google search optimization helps in ranking the website among the top ten on search engine results’ page. The purpose of any commercial website is to promote their company’s product and services via the Internet. Search engine optimization is the tool which allows revenue generation by designing a website that provides all the information the customers require.