Mandira Banerjea, Staff Writer
There are several factors that ensure that a site enjoys search engine rank optimization for improved ranking. It depends on the arrangement of links to a domain as well as correct keyword placement and its frequency density. Making the site search engine friendly through the evaluation of on-site analysis highlights a website’s strengths and weaknesses of the structure and layout. These techniques, if applied appropriately by Web Masters results in successful marketing of a site through natural search. In most cases, correct search engine submission, solid link building campaign and usage of targeted keywords are the prime factors that govern top search engine rank optimization of a website in search engines.
The top spots are usually occupied by companies that are professionally guided by SEO experts. Nevertheless, none can actually guarantee search engine position as the ranking positions are made by search engines and are subject to change. But the principles of search engine rank optimization are guided by strategic use of keywords, courting of valuable links, submissions to reputed directories, blogs, forum entries and a multitude of other proven techniques. In spite of such methods being well established, they need to be constantly monitored in order to keep a website updated with the ever refining search engine algorithms. In general all search engines follow certain guidelines for ranking the relevancy of web pages.
One of the primary rules insearch engine rankingis based on the location and frequency of keywords on a web page. Pages with the search terms appearing in the HTML title tag often assume greater relevance than others. Search engines also check to see whether the search keywords appear on top of a web page like in the headline or within the description of a text. Keyword frequency is the other major factor used by search engines to determine the relevancy of web pages.
Search engines do not index all pages of websites when they detect spamming. This is noticeable when a single word appears repeatedly on a web page. Similarly for search engine rank optimization, the search engines take into account “off the page” ranking criteria. By analyzing the manner in which pages are linked to each other, a search engine determines the relevance of the content in the web page and assesses the importance of that content. In this way the search engine evaluates whether the web page deserves a ranking or not. The “click through measurement” is another “off the page” factor which is frequently used in search engine rank optimization technique.
Search engine rank optimization of a website in top search engines is the primary criteria of Internet marketing and is a key technique for any strategic marketing plan. Traffic obtained from a search engine is abundant and good since web surfers generally use search engines to locate products and services. This practice enables promotion of the low ranking pages that is attracting more visitors. This technological system forestalls eager web masters from artificially ranking their websites higher.