Mandira Banerjea, Staff Writer
Keywords optimization is the cornerstone of SEO, and it is best to start with about hundred keywords. The site owner would be at a loss when promoting the website without keyword research or usage of right keywords. The keywords are the words web users’ type in the different search engines like Yahoo and Google to search for the products / services they need and are being offered by the website. Normally, the keywords and key phrases appear on the front page of the search results page. This indicates that getting the site a best ranking happens to be the primary consideration and in this context, keywords play a crucial role. Keywords optimization and key phrases are the starting point of any SEO campaign.
Using keyword matching options optimizes paid search ads. It improves conversions and “click- through” while keeping the average cost per click affordable. It has been suggested in the forums of search engine systems like Google AdWords, MSN Ad Center and Yahoo search engine marketing that weighing the pros and cons of:
- Broad match.
- Phrase match.
- Exact match.
- Negative match.
The above help in driving the web traffic to the site.
Initially, the effect is not apparent on website traffic but the appropriate keywords that have been singled out would be critical for future optimization of the site. To select effective keywords, the length and composition of key phrases need to be determined. Whenever web people search in Google or other search engines, generally two to three word phrases are typed. Keywords optimization has revealed that single word phrases get lesser searchers while triple worded key phrases have fewer uses. Using targeted traffic keywords works better. It is worth remembering that keywords / key phrases that convert most need to be implemented. To achieve this objective, keywords should be precise, unique and with little competition.
The longer key phrases bring in few visitors but this is the targeted traffic. This suggests that the narrow search terms target the web visitors most of whom are finally converted to actual sales. The mid-sized key phrases, however, offers the maximum opportunity of quick profit. Through keywords optimization, it has been recommended that it is best to begin with two or three worded key phrases that express the customers’ requirements. To secure search engine placement, it is imperative to be thoroughly aware of relevant keywords and key phrases. In SEO keywords optimization teaches positioning of keywords and key phrases at the strategic places of the website in order to create maximum impact without over-doing the process (keyword stuffing).
Obtaining Google Page Rank through selecting keywords optimization that perfectly matches the Google indexing algorithm ensures that the site owner can make a fortune in today’s competitive market. Being knowledgeable about right keywords and phrases help in targeting potential buyers, guarantees the site’s visibility as well as enhances the prospects of the website attaining higher ranking in the search results page.