Beginner Techniques for SEO

Staff Writer: Carolyn Johnson

Date: 9.10.2012

So you just built a beautifully designed website and are ready for business. If you expect customers and business to come flocking to your website while you sit back and do nothing more, you are greatly mistaken.

You will need Los Angeles search engine optimization to help you with your website marketing efforts. You may either need to hire the efforts of an SEO company Los Angeles, or you can perform specific measures of SEO on your own time. Whatever you choose, you should keep in mind that getting stellar rankings on Google takes time and patience; yet your efforts will be greatly rewarded if you do it right.

If you’re just starting out in SEO, here are several beginning tips you should be aware of.

First off, your title tags stand as one of the most important aspects of your overall Los Angeles SEO campaign. Title tags are written on the top your website’s browser and will be the first thing an Internet user sees in any Google search. It tells not only potential customers, but also Googlebots and crawlers, what they will find on that page. If your title tags are misappropriated or improperly labeled, this can affect your scores in a nasty way. This is why it’s so important to put at least one vital keyword in each of your title tags. Each page must have its own unique title tag, with keywords that draw traffic towards them.

Meta data, on the other hand, is the less obvious part of SEO. Meta data is embedded within the code of your website and stores vital information. This encoded library of data is mostly used for Google’s own evaluations of your site.  Your meta data should contain a meta description, which briefly describes what can be found on your site. Your meta description should also contain your call to action and vital keywords.

Keep in mind, however, that meta keywords differ from keywords you use elsewhere on your site. The significance of meta keywords in Google searches has also been downplayed thanks to recently algorithm changes. However, Bing and Yahoo still hold some weight for meta descriptions, so it’s still good to include them for a more well-rounded optimization.

Be sure that your site also contains internal linking. Although you should of course have an intuitive and visible navigation menu for the pages on your site, internal linking also allows users to more easily navigate the site for relevant, related pages. Such internal links also boost your search engine rankings. Use anchor text links that use a keyword instead of a call to action such as “Click Here.”

Original content is a must. Both users and search engines love original content, especially the kind that is informative, well-written, and not seen anyplace else. Your content should also contain natural links that lead back to your site

This is meant to be a very basic outline to get your start on your SEO endeavors. If necessary, you may want to seek the advice of an experience SEO professional for any questions you might have about the optimization process.

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