Staff Writer: Jessica Rennie
The internet is a vast and infinite place stuffed full of information, things to buy, chat rooms and blogging sites. With there being so many people who are blogging and publishing information on the internet these days, it can be hard for one person to get his or her content noticed or for others to even find it without a direct link or the exact web address. Sometimes, the best and most relevant websites do not even show up until somewhere around the ninth or tenth pages in the results of a search on Google.
What is SEO and how does it work?
SEO stands for search engine optimization. That phrase still contributes a lot of confusion to many. So let’s break it down in its simplest form.
When someone wants to look up something, he or she will use a search engine like Google, Bing, or ChaCha. Keywords or key phrases are typed in and based on those words, results show up in a list, ordered from the most relevant and the websites that match the most to the keywords typed which were typed into the search engine.
By using SEO, a website is moved closer to the top of this list. The nearer to the top it is located will allow more views. Search engine optimization means using certain keywords enough times in a piece of writing so that an article will show up near the top of the results list when searching in a search engine.
How Do Certain Businesses Get to the Top of the Search Engine Results?
Finding these websites can be a lot like finding a favorite restaurant in the Los Angeles area. There are so many cafes and restaurants that a restaurant may not have been found if it had not been recommended by a friend or family member. Or it may not be the most common place to go so no one recognizes how great it is. The restaurant may be a little hidden location off of the busiest streets in a cozy little nook. Through advertising and the suggestions of friends, it can become popular, but without getting noticed, no one would realize how great it is.
Like recommendation of restaurant customers, a Los Angeles search engine optimization company can help business to get the recommendations to Google that they need so that they can be found by providing keyword-rich content and quality backlinks through an off-site blog that tells Google a web page is relevant to a set of keywords or key phrases. With the help of such an internet marketing company, more traffic is driven to a business’s web address, helping them land on the first page of the search engines.
Search Engine Optimization is the tool with which businesses supercharge their search engine rankings and blow past their competitors and to the first page of Google and other search engines. Once a business had made it to the front page of the search engines, tremendous success soon follows.