Staff Writer: Carolyn Johnson
Marketing automation, used often by Los Angeles advertising agencies and marketing agencies, is the name for a system of software platforms that benefit marketers, consultants and marketing departments by organizing and automating various repetitive tasks that would otherwise have to be performed by hand tediously.
The latest advances in technologies are opening up a new world to marketing automation, developing new features and benefits that give each customer what’s truly important in their product. You may either want to consider getting new marketing automation software or update the marketing automation software you already have, as such software updates may already contain the much talked about “new tricks” in line.
First off, the latest updates in marketing automation software will result in true social integration vital to social media marketing Los Angeles. Marketing companies will benefit greatly from this. Early marketing automation platforms had trouble getting into the social media aspect, but are now getting with the program and including social integration tools.
The social integration tools now being included in marketing automation software come with great benefits for marketers everywhere, such as the ability to better interact directly with social media sites, such as Twitter and Facebook. To have marketers share content directly to these sites via the marketing automation platforms is a natural part of the content strategy in internet marketing Los Angeles. Marketing firms also know that this new social media extension will lessen the amount of time it takes to post new content on social media sites.
Marketing automation software updates will not only post information to social media sites, but also gather information. When you set preferences or restrictions into your software, it will automatically scour the social media sites of preference for relevant information to keep you up to date. You can also message your leads directly through marketing automation software.
Another benefit to the latest updates on marketing automation software is expansion. The old versions of the software most likely could not be able to fit all of your projects at once, and therefore different categories, such as videos, presentations and photos, had to be organized in different kinds of software. However, new changes to the software allow you to house all of your content and information under one convenient roof. Content management systems, video storage, media players and different sharing tools will all be utilized by the new software under one umbrella, enabling you to perform a wide variety of tasks and store a lot of different information with just one software provider.
The new updates will also provide dynamic content to each user based on preferences and search tags used. This allows marketers to save a lot of time by finding the individual information they need right in the home page. For example, the CEO of the company will need different information on a day-to-day basis than what a CFO would need. Based on the data tags attached, the same landing page will show different information based on who is viewing it, allowing the CEO and CFO to see exactly what they need when they need it.