Mandira Banerjea, Staff Writer,
It is really confusing to identify the top pay per click search engines. Each one has developed unique marketing strategy and is worth looking into. However, based on the volume of traffic, user experience and their feed-back it has been possible to narrow down and categorize the most popular search engines. Google Adwords, is volume wise, the most widely used search engine, has exceptional traffic quality and whose user interface is fairly good but price wise it is expensive.
Yahoo search marketing is another top search engine with high volume and quality service. It also offers discounts and bargains. A recent player in the field of pay per click search engines is MSN Ad Center. Here, too, the traffic is of the best grade as it offers astounding key word phrase tools as part of its advertising package. One of the under rated pay per click search engine is MIVA while Search Feed, with its noticeable volume of traffic and geo targeting facilities, focuses specifically in eleven countries. Similarly, Marchex Adhere, ABC Search and Seven Search offer good customer services and attract commendable traffic to the web sites in just seconds. It has initiated the system of solid targeting of quality web visitors for generating good revenue.
The top pay per click search engines are those offering pay per click marketing options to users. Their ad is the placement on the search results page based on specific key words or key word in return for a specified payment as and when web visitors click on the ad. Besides the top search engines there are others offering pay per click advertising opportunities for developing niche markets specializing in one or more business products or services. The best pay per click program helps in developing visibility and industry standard web site design along with best practices in search engine marketing.
Such programs create search engine friendly web sites that improve client’s visibility and provide long term solutions for success in search engine marketing. It has been frequently noticed that most web developers and designers build their site initially and later concentrate on the visibility factor. This has proven to be a costly mistake as search engines are unable to index and the directory editors, at times, reject such web sites. The on-line marketing professionals, web developers and programmers should be aware of the pitfalls so as to provide their clients with more effective visibility and traffic. This proposition includes creating search engine friendly navigation along with a web friendly sales copy and ways on improving the on-line site’s popularity by offering dynamic solutions for creating more traffic.
In top pay per click search engines, the most effective web sites are easily identified which enables them to draw important target audience. If web sites are quickly located by search engines, the amount of valued traffic would definitely increase thereby maximizing sales facilitating further openings in business opportunities. As expected the largest search engines have excellent marketing coverage and tends to offer a lots of help to their users. Choosing appropriate key words through best pay per click programs helps in locating apt key word phrases / words. It also helps in composition of head lines that appear on search result page and a description of products and services along with promotional text. An account has to be opened with pay per click search engine where all the requisite information of the organization and business head is provided.
Search engine visibility is apparent when their approved design and methodology is followed for practicing the best pay per click programming. These techniques are not the unethical spamming or cloaking methods of trying to obtain optimal search engine positions via unprofessional means. Best pay per click programs are search engine friendly designs that would naturally increase the volume of qualified traffic to a web site.
Observe the following guidelines when selecting or modifying Title, URL and Description lines:
- Titles are limited to 30 characters, site description to 100 characters and URL length to 255 characters.
- If destination URL link is too long for the URL form feed, then use a shortened version such as home page URL that is within the character limit.
- While describing the site, the content should be concise, clear and accurate. The ad texts and keywords should relate directly to the site content. The business product or service one wishes to promote should be highlighted.
- Avoid repetition, excessive capitalization and superlatives that are subjective in nature like “top rated” or “best service”, etc.
- Proper punctuation and grammar should be used.
- Ad text should not contain offensive or improper language.
Consequently, the organizations save substantial amount in on-line marketing, advertising and PR costs, thereby, freeing resources for more important areas like developing a broader spectrum of marketing arena, product / services diversification and R&D. Designing search engine friendly sites would increase the earning potential by creating a target audience. With a sea of information being provided by the expanding web, users take help of search engines as the basis of their fundamental navigation aid. Yet most search engines have to face the daunting task of selecting from thousands of web pages when answering queries. This leads to search engines favoring web sites that are “search friendly”.
For web pages to attract top ranking in major search engines and to avoid being blacklisted, it is advisable to stay abreast of the latest search engine optimization practices. This clearly implies that the best pay per click programming has developed the most unique key word phrases which ensure that the site’s key word content matches the customer’s key word searches for a cost effective pay per click campaign. Weighing the options in best pay per click programs like geo targeting, tracking, bid price based on click through rate, faster feed-back loops and easier account management justifies attracting newer clients. Such pay per click programs meet the marketing goals and guarantee optimum results for years but at minimum efforts.
Google Adwords and Yahoo represent the two best pay per click advertising opportunities on the Internet today. Top of the page ads and pay per clicks sponsored listings dramatically increases the effectiveness of the web site and attracts the desired type of web visitor to the site. The best pay per click program is easy and trouble free that aims to generate low cost traffic so as to ensure that the pay per click ads transform business prospects of an organization. Google Adwords followed by Yahoo are the top pay per click search engines where bidding starts quite cheaply and generates high visibility ads to draw in clients at reasonably low costs.