Staff writer: Brjden Crewe
According to Internet marketing research by McKinsey in May 2009, over the past two years, we have witnessed online sales growth in Europe by nearly 31 percent. In recent years, the number of SEO agencies opening in Europe has also increased. SEO agencies, as well as marketing companies who utilize SEO functions and tactics, have grown rapidly especially in the Netherlands, Germany, UK and France. These numbers has stimulated the rising need for expertise in SEO strategies in Europe and has also increased the number of European SEO conferences and educational SEO courses. Scheduled in 2012, here is a list we’ve compiled on important SEO educational events in Europe coming up.
In its 20th year, Internet World is one of the most important digital marketing events in Europe today. In its 20th year, Internet World will be not only celebrating their anniversary, but promises to be the most exceptional gathering yet, while presenting six events in one with each event that focused on precise areas of internet marketing which include: e-commerce, digital marketing, content management, cloud and hosting, social media and mobile marketing. From April 24 to April 26, this exciting event provides educational and informative solutions for improving the totality of Internet marketing campaigns which will be held in London, England.
SEO Training by Bruce Clay
In an immersive, two-day seminar, Bruce Clay will give an extensive SEO training course from June 20 to June 21 in Milan, Italy. The SEO course is open to those wanting to improve their website’s performance by understanding how to reach customers on the web. This comprehensive two-day course will cover all of our standard SEO practices which will help drive traffic to websites and improve search engine rankings. Designed for web professionals, marketing companies, and business owners, the training course is always a popular seminar with a wealth of knowledge from Bruce Clay.
SMX Paris , SMX Munich and SMX London
The SMX conference series allow attendees to participate through different discussions and workshops that teach the latest news around SEO, PPC, local search marketing and other different interactive website marketing techniques and education. The series of events that were scheduled were as follows:
- The SMX Munich conference was taken place on March 27 and March 28, 2012. The two-day conference had attendees learn SEO practices and techniques from many well-known Internet marketers.
- The SMX London conference was taken place on May 15 and May 16, 2012, and gave people who attended some great education about several practices on how to increase companies return on investment (or ROI) of a website with search advertising, different SEO techniques, and social media marketing and presence.
- The Search Marketing Expo was taken place in Paris for the third consecutive year from June 7 to June 8, 2012. SMX Paris was the third Search Marketing Expo conference in Europe this year alone. Attendees got a chance to learn about strong, effective strategies for search and social marketing for their websites.
International Search Summit
The International Search Summit in London took place on May 14, 2012 and focused on internet marketingtechniques, ranging from PPC to SEO, as well as social media marketing for different international projects and brands. This day-long summit explained the opportunities which are interconnected with search engine optimization and social media marketing in the international environment.
SEO conferences and courses can be valuable tools for internet marketing companies so if you are thinking about attending some of these conferences for next year, you’ll be making a great investment for your website and your company’s future.