Staff writer: Brjden Crewe
According to Internet marketing research by McKinsey in May 2009, the past two years have witnessed online sales grow in Europe by almost 31 percent. In recent years, the number of SEO agencies opening in Europe has also increased. SEO agencies, as well as marketing companies who utilize SEO functions and tactics, have grown rapidly especially in the Netherlands, Germany, UK and France. These numbers has stimulated the rising need for expertise in SEO strategies in Europe and has also increased the number of European SEO conferences and educational SEO courses. Scheduled in 2012, here is a list we’ve compiled on important SEO educational events in Europe coming up.
In its 20th year, Internet World is one of the most important digital marketing events in Europe today. In its 20th year, Internet World will be not only celebrating their anniversary, but promises to be the most exceptional gathering yet, while presenting six events in one with each event focusing on specific areas of internet marketing which include: e-commerce, digital marketing, content management, cloud and hosting, social media and mobile marketing. From April 24 to April 26, this exciting event provides educational and informative solutions for improving the totality of Internet marketing campaigns which will be held in London, England.
SEO Training by Bruce Clay
In an immersive, two-day seminar, Bruce Clay will give an extensive SEO training course from June 20 to June 21 in Milan, Italy. The SEO course is open to those wanting to improve their website’s performance by understanding how to reach customers on the web. This comprehensive two-day course will cover all of our standard SEO practices which will help drive traffic to websites and improve search engine rankings. Designed for web professionals, marketing companies, and business owners, the training course is always a popular seminar with a wealth of knowledge from Bruce Clay.
SMX Paris , SMX Munich and SMX London
The SMX conference series allows attendees to participate through different discussions and workshops that teaches the latest news around SEO, PPC, local search marketing and other interactive marketing disciplines. The events are scheduled as follows:
- SMX Munich will take place March 27 to March 28, 2012. During the two-day conference, attendees will learn SEO practices from many accomplished Internet marketers.
- SMX London will be held from May 15 to May 16, 2012, and gives attendees the opportunity to discover best practices about how to increase the ROI of a website with SEO techniques, paid search advertising and social media presence.
- Search Marketing Expo will be held in Paris for the third consecutive year from June 7 to June 8, 2012. SMX Paris is the third Search Marketing Expo conference taking place in Europe this year. As with other events of the series, attendees learn the most effective strategies for search and social marketing.
International Search Summit
The International Search Summit in London will take place on May 14, 2012 and will focus on internet marketingtechniques, ranging from PPC to SEO, as well as social media marketing for international brands and projects. This day-long summit will explain the opportunities which are interconnected with search engine optimization and social media marketing in the international environment.
SEO conferences and courses can be valuable tools for internet marketing companies.