Staff Writer: Max Smith
Making the Decision
So you’re a business owner looking to build a website for your business, or perhaps looking to have your website redesigned. You’ve already decided that you really want one and would be willing to invest by hiring professionals. Since you’re based in California, you’d prefer ca web design companies to hire.
But you don’t know where to start or even know how to distinguish one web design company from another. This section will help you in choosing a web design company just right for your business and your business needs.
Know What You Need
Before you go around shopping for ca web design companies, figure out what you need first. Know your target market. Decide what purpose your site should serve. Do you want to sell online, provide information, or both? Also find out how much you can afford to set aside for the budget. Once you know how much your budget is, it would be easier for you to look for companies that are within your price range.
Know What You Want
Have a clear picture of what you want your website to look like. The more details you give the company, the easier it will be for them to build a website that will reflect exactly what you had in mind. By doing this, you effectively cut costs by decreasing the amount of time the company needs to build your website. Instead of going back and forth to you on minute details, they work smoothly and proceed with a clear goal in mind of what you want.
It Isn’t All About Looks
Realize that a good website isn’t all about the graphics. Your website needs to be functional, user-friendly, chocked full of content, and must employ effective marketing strategies to make your business or your brand stand out from the competition. It may look very good and have fancy graphics but if the site is clunky, slow, and breaks down most of the time, no one will want to stay and browse your site.
Once you’re through with the planning stage, proceed to the next step. Shop around.
The best way to start is of course to ask around. Approach business owners you know and ask them who made their website for them. Ask how much it cost and how long it took to put up. Search for testimonials online. If you want a California based company to build your website, it is advisable to make searches in ca websites.
Nothing else will show you how good the web design company other than their portfolio. This is their resume, their cover letter. Some companies specialize in specific styles of web design, while others work in a more general style. Look for themes in their designs and find the one you want.
Good web designers will offer free, no obligation quotes to give you an idea of how much your website might cost. Take advantage of this and compare quotes from different designers. Look for companies that will not charge you by page or by hour unless you know exactly how many pages or how long it will take to build your website. Do not immediately go for the cheapest offer. Cheapest is not always the best route when you are looking for quality web designing.
It is even better if they offer a proposal. Their proposal should outline costs, timescales and proposed solution. A professional web design company will always submit a detailed proposal outlining everything involved in constructing your website. Do not be afraid to ask if they offer various cost options as opposed to a packaged deal. Some even give detailed quotes showing how much they charge for each part of the website design.
Ask what other jobs they offer. Do they also offer marketing design? Does the company offer custom design or do they just use templates? Take note that if you are intending to form a niche in your industry, you should avoid templates, as this will make your website look like thousands of others in your industry.
The Company’s Website Reflects Who They Are
If their website is sloppy, contains typos, have dead links, or links that lead to pages under construction, chances are they are a company not worth your time and money. Analyze the company’s experience and technical skills by reviewing their website and marketing material.
The Company Must Provide Helpful Customer Support
This means you must receive timely responses and get necessary support when you encounter problems while your website is under construction. They must be easy to reach and have various ways of contacting them. Find a ca web design company that will guide you through the process every step of the way. A company that will guide you will also give you free quotes right off the bat when you inquire, to offering a detailed proposal, to giving concrete ideas about template designs suitable for your business, to advising you on what functions your website needs, even up to helping your form strategies to accomplish your business goals. These are all qualities of a great web design company.
Ask to see initial visuals before the project goes too far down the line. Asking later and then discovering you don’t like the designs and want to change them would mean the company might charge you more for this. You must be clear well in advance of what you want, how you want it to look like, and how you want your website to work.
Last but not the least; make sure that your website is made search-engine friendly. Make sure the web design company you choose has a firm grasp of SEO (search engine optimization). Give preference to ca web design companies that offer search engine optimization as one of its services. It is always a good idea to opt for an SEO package when you have your website constructed or redesigned. Request that your website appear when searches are made about ca websites.
Keep in mind that the best web design companies will take the time to help YOU prioritize goals so that YOU end up with a great solution!