Staff Writer: Jessica Rennie
In the animal kingdom, when food and water are scarce, the animals become fiercer in regards to territorial boundaries. When they have next to nothing, they guard it with everything they have got. Territory is even more sacred during those harsh times because they cannot have the other animals taking their main means of survival.
For the human race, the territorial struggle is not over food and water; rather, the territorial struggle occurs over which company gets the most money. Money is the essential food and water for companies. This essential is something companies will fiercely battle with other companies over. The competition is not for food and water, but, instead, is to get the most followers who, in turn, grant them the money they so desire.
With the economy in the dismal state that it is, companies have to utilize every tool in the box to stay above water and beat out their competitors vying for their followers. One of these tools is the internet.
These days, most of the population would not be able to live without the internet. It connects them to friends, it helps them with homework, and it helps decide which company to do business with. Because of how much the human masses use the internet in making everyday decisions, it is key to making or break businesses.
To ensure that it does not negatively affect a business, it would be wise to use it to your best advantage. One way to do this is through search engine optimization seo los angeles, or SEO. Since most internet users search for companies using a search engine such as Google, it would be best to optimize your business on these sites.
To make certain that this is done this properly, a qualified search engine optimization firm los angeles can be hired. By hiring professionals, the job will have a better likeliness of being done correctly than if you attempt the same thing on your own. And, the better the job is done, the greater the probability is that your business will gain more followers. These dedicated consumers are a businesses’ means for survival. Without them, a business would wither and collapse.
Next to the internet, another way to spread the word is through sponsorship, or event marketing los angeles. This is when a business gives money to an event in exchange for that event to market for them. This could be in the form of announcements at the event, advertising on the back of the event t-shirts, and putting up signs around the event area.
This method of marketing is great for spreading the word to people outside of the typical business circle. The event brings together a variety of people with a variety of interests. Event marketing tells them all about a business they may or may not have heard about before. It informs people of many social circles about a business that may grab their attention. And, being constantly reminded of that business throughout the ongoing event will enable it to stick in their minds for a while after. Businesses need their marketing to be memorable.
Competition, whether it’s for food or for money, can create a better thing or destroy it. With the proper techniques, businesses can rise to the top and claim more territory.