Search engines often face problems with texts standing on graphic links. In this context, making reasonable choice of text links to enable robots read the text on it assumes prime importance. Though text links may not create attractive websites but it gets noticed by search engine robots. Nowadays technological advancements have ensured that DHTML or CSS create elements that not only look amazing as images but can also be easily read by search engines. Hence, it is advisable to avoid image links and replace the same with normal text links wherever the site’s design permits it. This guarantees that the site would be search engine friendly. Similarly, removal of “welcome” pages is also recommended as they harm the website sales. Such pages are neither appreciated by Internet users nor robots since they face “crawling” difficulties.
Web design has developed phenomenally and has truly conveyed the critical importance of having a well designed, accessible and usable website. This remains a challenging task faced by the communication experts. The design should have a compelling framework to attract the web users. Previously, communication experts were completely oblivious of the alternatives that were available. They believed that the web was a HTML job and generally made print-outs. But with time, web has evolved and has developed the culturally bound aesthetics highlighting the differences between the CSS and XHTML in terms of accessibility, performance, management and cost.
There are multiple reasons accounting for the importance of Text links. Many large organizations find the financial gains associated with this format has resulted in this growing focus. Large sums of money can be saved because of reduced bandwidth use. Besides higher returns on investment, it is time saving, too. Another very influential factor is the legislation as it has world wide accessibility. Web developers just starting out with CSS should be able to use it effectively only when they are aware of HTML and XHTML mark-up. Developers should also have a deep insight of browsers and how to manage them – this is believed to be the toughest part of the job. It is equally important for developers to understand how CSS works.
With the web being in focus where a fully implemented standard based web site is desirable, designers have realized the benefits of less developed and more flexible cross browser compatible implementations. For web developers, the open web standard offers an extreme programming approach to work flow. For web users, text links has made web experience a much more improved practice since designs can be displayed more quickly, are accessible and flexible. However, the learning curve to develop open web standards is very high which demands that developers constantly evolve to create a website that is different and unique. Organizations integrate web standards with their production processes to generate numerous documents for which they need to address server architecture, information architecture and mass document managerial techniques as well as user experience and design. Open standards help this in specific manner where using the CSS based lay-outs and semantic document goes a long way towards making websites more accessible.