Define Anchor Text and How to Develop Anchor Text Link

Anchor text is defined as a text that composes a link to subsequent web page or resource. Generally, search engines view anchor text to ascertain the type of link. Anchor text provides the user a topical as well as contextual description and details about the content of the link’s destination. This technique of linking is beneficial to users as well as webmasters as anchor text plays a predominant role in search engine ranking. Anchor text creates links with words that are in the web content. Search engine algorithm holds anchor text in high esteem as the linked text is relevant to the landing page. The primary aim of search engines is to provide relevant search results and this facility is offered by anchor text. This provision has the tendency to hyperlink words relevant to the landing page.


Website owners find the common words used in Anchor text beneficial as these terms display to them a clear picture about web users’ thoughts on the site. Obtaining traffic via Anchor text link is extremely significant and it is equally important to create quality back links. The more the client obtains relevant Anchor text back links, it is better for the website. Anchor text links help all Internet marketers hence, it is imperative that they develop such links. It is truly amazing to find people listing their website URL in an article or resource box but would not hyperlink that particular article to the Anchor text. Quite often the question put forward is how one can go about hyper linking keyword phrases to obtain quality Anchor text link. People using words like “click here” – a good action phrase but does not create keyword relevancy or create text links to that specific web page.


Internet marketers usually have a list of keyword phrases when they contemplate developing a website. Today this process has become simple owing to niche marketing but all website owners or organizations are unaware about the utility of developing a keyword list. It is mandatory to have a list of keywords if any website owner is interested in developing Anchor text back links. This is possible by targeting the proper keyword phrases relevant to the website. Many free tools have been introduced which helps the website owners to start developing Anchor text links.


Some of the suggestions that help in developing Anchor text links are :

  1. Hyperlink the website address to the website Anchor text phrase either in the resource box of any article which has been granted permission by the article directories or the website can hyperlink to keyword phrases.
  2. When initiating forum marketing, start a signature file and hyperlink text phrases in it. This is an ideal way to link to other web pages beside the home page.
  3. When posting blog comments in the name field, listing the keyword phrase performs better than personal details. When creating a blog post, putting the name at the bottom of the comment helps as this is permitted by the blog owner. This assists in developing a personal Anchor text back link.


Developing Anchor text links highlight any website business while links building up to the site boosts search engine ranking and significantly increases traffic.

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