Define Google Analytics – An Overview.

Google provides enterprise class web analytics that is a free, user friendly tool which offers rich insights into the website traffic as well as improves the site’s marketing effectiveness.  Its powerful, flexible and simple features help the website owner to analyze the traffic data in an innovative manner. Google Analytics allows the website owner to design and write audience-targeted ads to strengthen their marketing strategies and create websites which are appealing to web users. This tool has introduced features that are business oriented while delivering techniques on the world reputed Google platform.


“Enterprise-class” web analytics does not imply “experts only”. Even the non-specialists and specialists alike, across any organization find the tool easy to practice where the performance is focused on marketing. The intelligent approach of this software is bound to increase the returns on investment as its mission is to track sales and conversions. It is capable of measuring the site’s engagement goals against thresh hold levels that has been pre defined. The tool is compatible with AdWords and AdSense. This integrationoptimizes the AdWords performance with post-click data on the keywords, search queries, match type and more. AdSense reports reveal to the publishers the website content that generates the most revenue.


Google Analytics has inherent campaign tracking capabilities. It tracks email campaigns, banner ads, offline ads and more. It is also equipped in Ecommerce reporting as it is capable of tracing transactions to campaigns and keywords and identifies the best revenue sources. It effectively helps in cross channel and multi media tracking. It can also track mobile websites and web-enabled mobile devices, including both high end and non-Java Script enabled phones. It conducts Internet site search to understand visitor intent and find out what the customers are really looking for in order to speed up time for sales conversion. Google Analytics analyses whether the site usage metrics are at par with those of industry. Its features track usage of Ajax, Flash, social networking and Web 2.0 applications.


The advanced segmentation feature of Google Analytics isolates and analyzes the web traffic inflow.  Google Analytics creates, saves and edits custom reports to present the information in an organized manner to those who are interested in personalized report. The advanced Analysis Tool monitors the reports and automatically alerts the website owner of significant changes in data patterns. Additionally it can also set up custom alerts to notify when specific thresholds are reached. Custom variables provide them the power and flexibility to customize Google Analytics in order to collect the unique site data most important for business. It also is a platform for communicating personalized emails that contains exactly the information the website owner wants to share. Through its sophisticated administrator and user controls this tool controls the sharing of sensitive data and reports that are available to users.


The geo targeting feature of Google Analytics identifies the most lucrative geographic markets and visualizes the conversion as it can identify the pages resulting in lost opportunities. Google Analytics has always exclusively used 1st party cookies to guarantee reliable tracking and protect visitors’ privacy. It runs on the same globally renowned infrastructure that powers Google which facilitates maximizing data integrity and privacy as it is a part of a large family of related Google products.

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