Google Page Rank concept is based on the number of votes received by a web page from all the pages of World Wide Web to determine the importance of a particular page. The number of hyperlinks to the page is counted as a vote of support. The Page Rank is also dependent on the number and Page Rank metric of all pages and the incoming links to it. Any page that has links as well as is linked to pages with higher Page Rank status then the site acquires the top ten positions in search results page. If the web page is not supported by links, the Page Rank of that page is also negligible. Google assigns the numeric weightage of 0 to 10 for every page on the Net where the rank denotes the importance of the page in the eyes of Google search engine. Google Page Ranking believes in balancing all the ranking factors where Title Tag, internal and direct external links are more fundamental for achieving the optimum search results.
Link building is one of the primary features that determine the relevancy index of a document’s ranking status. Page rank uses the link structure of documents in search engine database to influence the order in which documents are presented to searchers in the search results. Page Rank identifies the existence of the links that contain text describing the destination web page of the link. It can be used for determining the relevancy of the destination web page when answering a particular query. Personalized Anchor text score is one of the indices of determining page importance. Meanwhile, the page importance ranker computes the document’s page importance score. This is based on the Page Ranks of documents linking to that particular website. Other scoring systems include scores from another link analysis as well as page importance determination methodology.
The links and text that have been extracted from pages are recorded to identify the source document, the target document associated with a link and the Anchor text associated with that particular link. The concept behind computing personalized “page importance scores” is that it highlights the web page. It also matches the user-specific parameters which in turn enhances the downstream pages whose Anchor text is relevant and is similar to the content linked to those documents. The greater the number of relevant inbound links, chances of the website attaining higher page ranking is facilitated.
Personalized Anchor text link is important for page ranking as the user who submitted the search query generates personalized link analysis (LA) scores for the source pages that correspond to each respective document (D1, D2, etc.) in the initial search results. The personalized LA scores for the source pages are summed to produce an Anchor text (AT) score for each respective document in the initial search results. Results are then ranked by a search result ranking and produce a set of final ranking scores of web pages. In addition, the search includes the Anchor text associated with back links to the page.