Staff Writer: Max Smith
The world is inhabited by a multitude of people with diverse personalities and lifestyles. An endless line of bipedal creatures throngs the streets on a daily basis. These people embody the prospective consumers of a product or service, the recipient of the news, the supporters of a celebrity and the potential voters of a politician. These people are the main target of the media. The world is like an unlimited buffet open to the advantage of business owners. For business owners, success is only a matter of reaching out to the vast majority of the population or to the specific target groups. All business owners have to do in order to sell their products and services is to find means to reach their target members of the population. The same reality applies to politicians, celebrities and other groups, individuals or corporations that benefit from being known by the people. With the power to delve into the minds of the target audience, business owners, politicians, celebrities and the likes bear limitless potentials for success. Such power is provided by the media.
Mainstream media is defined as media that is widely available to the public. People’s minds, preferences and decision-making processes can be influenced by the trends, facts and views presented by the media. The media provides exposure, positive or negative, to products, services, brands, companies and people so that they will be recognized by the people and benefit from that recognition. Whether you are a business owner, an entertainer or a politician, there is a great chance that you can benefit from sufficient exposure and positive publicity brought about by the mainstream media.
Exploring the Different Types of Media
Media types come in a variety of forms. One form of media coverage is publication. The use of this type of media coverage originated back to the olden times, when people would use books to share literature and information rendering it open for public viewing. Galleys are pre-proof editions created for promoting a specific publication. This is a cost-effective means of featuring the best aspects of a publication since they are usually created out of cheap material. Advancements in science and technology has given rise to e-books which are books created in electronic format. With the birth of the Internet, the definition of publications has completely evolved from the traditional printed material to websites and blogs posted on the Internet.
Another form of media coverage is the radio coverage, which is one of the earlier forms of media. It includes sharing news and pertinent information via radio. Through the years, this conventional type of media coverage has begun to ebb away from the list of popular media coverage as television coverage begun to take its place. Television coverage involves disseminating news and information via the television.
The television is among the frequently used types of media coverage up to date. From its existence, the television has dominated every living room, every office building and every known structure on all parts of the globe. Through continuous groundbreaking innovations in science and technology, the television is now being gradually replaced by yet a newer form of media coverage in the shape of the Internet.
As one of the most current, most popularly used media, the Internet has the capability of spreading news, information and various forms of entertainment to the vast number of worldwide consumers, fans and supporters. The Internet is speedy, delivering the freshest news and the most recent media release to people even before they hit the tabloids or before they are shown on television. It is easily accessible and available to people of all ages, enabling business owners, celebrities and even politicians to each as many members of the population as possible. The Internet is available to a diverse pool of audiences, with various cultural, political, economic, racial and religious backgrounds. It operates on a twenty-four hours a day, seven days a week basis that enables media subscribers to obtain its benefits to its maximum potential.
Media types can also be classified according to the style of coverage. The two types of media according to style are biased and unbiased media. Biased media presents information and disseminates knowledge to the audience in a manner in which the presenter either supports or opposes the view. Unbiased media is presented in a pragmatic, factual and straightforward manner in which the information is presented plainly, enabling the audience to formulate their own conclusions and opinions based on the presented views.
A newer type of media release is the interactive media. This involves active participation on the part of the audience. This two-way process enables audiences to create an input on their own opinions and reactions regarding the news or facts that are presented.
Groups, individuals and corporations that wish to introduce their goods, services or name to their target audience will benefit greatly from obtaining the services of a media agency. Media agencies provide a means of rapport and communication between companies and their target consumers and existing clients. They enable groups and individuals to present the facts encompassing their business to the public or to the target members of the population. Media agencies work to break all barriers between their clients and the target audiences if their clients, be it physical distance, language or personal convictions. Media agencies enable the target audiences to get information about the current operations of their clients and enable their clients to organize activities, events and campaigns in which the participation of the target audiences is warranted. Media agencies also serve as bridges for the audience to communicate their concerns, needs and insights to the clients of the media agency. Media agencies also play an integral role in building trust among their clients as well as the target audiences.