Mandira Banerjea, Staff Writer
Keyword search optimization helps the website owners to discover and develop untapped market niche. They gain inspiration from accurate application of keywords while launching new products and create compelling content that differentiates their site from run-of-the-mill websites. With the emergence of new products and fashion, different compelling keywords are used in the web content. As keyword search optimization is an ongoing process, it is necessary to ensure that the web clients spot the emerging trends and new profitable niches before their competitors.
Clients’ should use Google AdWords pay per click broad match carefully in pay per click sites. Using keyword phrases longer than two words or by using negative matches with the broad match is highly profitable. Dynamic keyword insertion in pay per click Ad search campaign is highly advantageous for effective Ad campaigns. To enhance web traffic, it is advisable to:
- Remove non-relevant keywords.
- Remove group keywords by category and user content.
- Decide the keyword niche that is most competitive.
Initially, the keywords in a website are researched extensively. This is followed by brainstorming for more appropriate search terms that a potential web visitor might use when searching for a specific product or service. Keyword research definitely expands the database of keyword phrases where one should consider Relevancy, Search volume and Competition. While relevancy reveals whether the keyword is really relevant in context of website content, search volume shows the popularity of a particular keyword and the number of people searching with the same keyword. The other aspects of keyword search optimization include Competition, which signifies the competitiveness of keywords and phrases used in a website.
Using keywords with high search volume and low-level of competition brings search marketers instant profit. The new keyword competition metrics usually points to the number of searchers and their search volume. If any web owner is interested in additional metrics, the two exciting metrics used in keyword search optimization are:
01) In Anchor and Title (IAAT) that measure the level of serious competition for each keyword.
02) Keyword Effectiveness Index (KEI) calculated with a new formula that locates the keyword most likely to give the web owner good return on investment (ROI). KEI is based on both the number of searches (popularity) for a keyword and the level of competition for the same.
An Anchor Text Link containing a keyword is the most powerful criteria for a page in keyword search optimization strategy, especially when competing on search engines for a particular keyword. Additionally, using a keyword in one’s web page Title Tag is equally important for a web content where the inbound link is “off the page”. This feature helps that particular keyword to perform well on search engines, which are trying to locate that specific search term. It appears that when a web page uses keyword in both the Anchor Text of one inbound link and on its page Title Tag, there is a high chance of the page being well optimized in context of keyword search optimization. This guarantees that search engines would tap that particular page which subsequently helps its ranking in the search results’ page.
Once the web owner has successfully honed in on potential and profitable keywords, it is beneficial to use Keyword Effectiveness Index. This keyword search optimization method helps in locating the money-making keywords which attract a wider client and relate to expanding business wherein the web client can offer exactly what the on-line customer wants.