Find out about Permanent Redirect 301 versus Temporary Redirect 302.

Implementing a full 301 redirect to a website gives the site a more professional feel. A 302 redirect can be “on” domain or “off” domain. The “on” domain redirect is simple and not prone to “hijacking”. For “on” domain 302 redirects, search engines usually pick the shorter URL. The “302” refers to the HTTP status codes that are returned to the browser when a request for a page is made. The difference between 301 and 302 redirects means that a 301 status code indicates that a page has been permanently removed to a new location while the 302 status code implies that a page has temporarily moved to a new location.


Nowadays more companies are realizing that websites designed in 1990s with animation, static background and auto playing have seen their prime and are in need of immediate redesigning. While creating a new website with a better look and cleaner file structure is an innovative initiative, but the risk from complications arising by changing URLs and their impact on search engine ranking is very frustrating. Redirects play a prominent role during the redesigning of any website. Using the appropriate redirect, like 301, is a key which helps the site to retain its existing rank even when the site is undergoing a complete facelift or when moving a few pages around.


The permanent 301 redirects inform the search engines that the old location needs to be removed from their index and replaced by a new location. The 301 redirects are a more search engine friendly way of redirecting traffic. Temporary 302 redirects inform search engines to read and use the content on the new pages. At the same time, it tells the search engines to continue checking the original URL as it would be re-established ultimately. In most cases, 301 redirects are more common as they advice search engines not to crawl the location or page. It is used commonly in moving or deleting a single page when the company is no longer selling a particular product and there is no further requirement of that particular page.


When contemplating change of the domain name, 301 redirects ensure that the search ranking damage is minimal. Without 301redirect, the new site would have to start from scratch. The 301 redirects also ensure that the page value is not split. By redirecting all internal pages of an old site to the relevant pages of the new site would ensure that the site visitor reaches the proper updated content where the previous ranking along with link value is transferred to the new website. The practical use of a 302 redirect is restricted but for temporary removal of a page, a 302 redirect is required till the ultimate destination of the page is reached.


In many cases, dynamic sites opt for rewriting the home page if the mod-rewrites do not work. In such cases 302 redirect is the answer. They not only clean up the display URL in a search engine ranking but also retain the value of any link pointing to the home page from outside sources. A 302 redirect can temporarily send traffic intended for a product over to the promotional page.

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