Plagiarism checker tools have been introduced to ensure 100% originality of text which would enable the site to acquire highest rank in search engines. Internet has made research extremely easy but at the same time has promoted plagiarism. Nevertheless, though the Internet is vast it is well indexed and it is possible to identify duplicate content. Google’s huge database of sites and its ability to search other document types make it a powerful tool for tracking down the “wrong doers”.
Using the tool successfully is a challenging task. The primary step for successful Google search is to avoid usage of title of the content. Many writers who indulge in plagiarism modify their title of work while keeping the body in its original form. In such cases, it is best to demarcate few distinctive lines in the piece and search for it in the web. Placing quotes round the search term helps and if this process does not identify the similarities in the content then the quotes should be removed for a broader search. However, if the demarcated search terms do not show up it indicates that the site has not been indexed and duplicated by others. If results show positive case of plagiarism, the next step is to delve closely at each link that is not from the site the work has been posted to. Each link has to be checked to see whether it covers the guidelines and if they fail to do so, action has to be taken on whoever has infringed on the rights.
In this context, Google often sends a message. If the website owner receives the message, the owner has to click on the link and repeat the search. It implies that other pages on the web have similar content and the matter merits immediate rectification. Google also has limitations as it does not index pages that contain plagiarized text. It often fails to index message boards as they are constantly changing content else the information on such pages would be outdated. The problem could be overcome if “Copyscape”, a software tool, is used making the process of searching through Google much more efficient. While using “Copyscape” the user needs to press the URL that heads the work followed by clicking on “submit” button.
Since “Copyscape” uses Google as its back end, it also has limited access. The free version only offers around 10 results but the paid service offers unlimited results. Whoever wishes to use Google should automate their searching by detecting search queries through the usage of “Google Alerts”. This tool detects plagiarism and the service is completely free. It is perfect for sites which have a large volume of content for verification. Bloggers also face challenges when detecting plagiarism as their work is dynamic. It becomes impractical to check the full volume of work for infringement while using the RSS scraping. Spam blogging is on the rise where the content is often duplicated at the very onset of its posting. To detect RSS scraping, it is best to add “digital finger print” in the Feed. This is basically unique characters that do not appear anywhere else on the web. If the Feed content is scraped, the “finger print” locates the suspicious sites. Creating “Google Alert” is even better as it automates the process and would e-mail whenever sites with similar content is identified.