Mandira Banerjea, Staff Writer
Search engine placement optimization is the process whereby scientific techniques are implemented to increase the traffic to a client’s website. This is possible by improving the internal and external factors that influence the ranking of a website in the search results. If these functions are performed in perfect co-ordination then any website would be guaranteed reaching a desired revenue goal and would also achieve high-ranking in the organic section of search engine results page.
This is possible by –
- Preparing a website for search engine marketing campaign that depends on choosing appropriate keywords.
- Being knowledgeable about website submission.
- Analyzing site results along with traffic and conversion.
The SEO masters are also expected to offer web owners on-line marketing services to complement their organic search business and have the ability to show results within a reasonable time frame. Selecting the “money” keywords and keyword phrases helps in targeting visitors interested in buying products or services and are not merely looking for information. The procedure helps in placing the website among the first top ten ranking and generates more traffic. Search engine placement optimization depends on the analysis of the most appealing keywords and title tags for getting highly targeted traffic.
This is an ongoing process that helps the SEO masters create a website that has clarity, precision and ease of navigability. To avail search engine placement optimization the website needs to follow the suggestions like:
- Keyword research – This is believed to be the prime factor.
- Using keywords in the domain name – The main targeted keywords which describe the theme of the content should be incorporated in the domain name as this guarantees a better and higher ranking.
- Utilizing the keyword in the title and page file name – The prime keywords that gels with web traffic, if used in the page Title and page file names then there is a higher scope of enhanced website ranking. One of the premier factors governing ranking is to determine whether the title is “on topic” with the search results.
- Using the keyword in description – When the targeted keywords in the web page describes the entire content then the chances of ranking the website in search engines increases.
- Content – It is extremely vital that the readers find the content worth viewing. As robots appreciate fresh content, updating website frequently with fresh relevant content attracts search “spiders” and helps in positioning the website higher in search engine results page.
- Incoming links – Link popularity is an important factor in boosting a website’s position in search engines.
- Internal linking – The internal linking with passage of time grows and helps the website to achieve higher ranking in search engines.
- URL structure – The URL structure should complement the content of the corresponding pages in the website.
“Doorway Pages”, also known as “Entry of Bridge Pages”, are specifically designed for high-ranking. The “Doorway Pages” cost less than other promotional tools. Creation of site maps also helps in enhancing a site’s search engine placement optimization.