Staff writer: Erica Curcio
As more and more businesses, big and small, make their moves to the online world, new and essential marketing companies have formed to take this new movement on. While the basic marketing strategies can still be used even online, there were some new ones that could be used to conquer the search engines and increase a websites’ viewer traffic. Affordable SEO service companies that specialized in these new strategies were built and offered their services to online companies.
In search marketing, the goal is to increase the amount of views you get through a search engine like Google or Bing and to get your website ranking higher up on the SERPs, or search engine results pages. Affordable SEO service providers typically go about this in two different ways.
One: they go and add a bunch of links leading back to your site.
Or, two: they focus on providing quality content in their writing.
The point with the links is to get as many keywords that will link another page to your own website. While this is a good search marketing strategy, there is a constant and ongoing debate as to whether it is better to have a bunch of links or to have better content. Personally the content is the most important part on the website. You could have the best links and lots of traffic but if you’re content is quantity and not quality then your products or services are going to be overlooked and in turn your businesses qualitative reputation may suffer.
This brings us to the content side of search marketing. The point with content marketing is to provide clearer and better information and having the focus on a specific topic rather than the writer concentrating on pumping the article up on keywords which lead to links.
It is a bit of a controversial topic in SEO California,or California search engine optimization, firms. Most of these top or best SEO services firms will provide both services because they both work so well in increasing website popularity.
In the past, the focus of search marketers was solely on links. Links providing stunning results in quickly increasing a ranking on the search engine results pages and this worked as a fabulous quick fix. This led to a flurry of businesses flooding the Internet with links. But in doing so, the quality of the content went down and search engines like Google did not concur with this movement. In order to compensate with these low quality content sites, Google created algorithms. These algorithms could sort through all the garbage to find sites with good quality content. While this may seem like the sort of roadblock that would deter SEO firms, it just meant that they would need to clean up their act. Links still work and are an excellent additional booster as long if you ensure that your content is of quality.
The new rules enforced by Google changed the way search engine marketing prospered. Marketing has now become a balance of content and links to give websites the rankings they are looking for on search engines. While alone, links or content worked well, but it was when they were combined together that they could create a marketing force to be reckoned with. Google’s decision on Search Engine Optimization is that the only way for optimum success is through a healthy balance of both.