Staff Writer: Nancy Mann
You’ve decided that you want to take your company’s web presence to the next level, and start looking for a reputable, stateside SEO services provider. The USA has become much more competitive in providing SEO services over the years, so you will certainly have no lack of candidates for SEO companies in California; however, what are some of your best ways to narrow down your choices and find the right match – and the right pricing – to achieve your website objectives?
Basically, it all boils down to asking the right questions. Every SEO provider has its own take on what should be done to optimize your website, so it’s up to you to find out whether or not their ideas are compatible with what you’re hoping to accomplish. Simply put, you need to comparison shop.
First, ask a provider to clearly state what they can do for you. There are plenty of SEOs out there who promise pie-in-the-sky results, and all in record time. Like the saying goes, if it’s too good to be true, it probably isn’t. So be firm when you ask a provider for its specific game plan.
Once a plan’s been established, don’t be afraid to ask for references. Nothing is better than evaluating real results from past clients. Take the time to make a few calls and inquire about a provider’s respect for timelines, their dependability and the quality of their work.
Always make certain that a provider understands your specific business requirements. This might sound obvious, but there are lots of SEOs that get tied up in the technical minutiae of their work and forget about the importance of how appealing your site is to your target market. Applying the best technologies is all well and good, but you can’t lose sight of usability, readability and overall ease of navigation.
Choose a provider that adopts transparency – basically, one that is totally upfront and forthcoming about what they intend to implement and why. The SEO companies California provider that takes a “leave it all to me” approach might be masking the fact that they don’t really have the background or experience you want or need. No one is suggesting you micromanage, but as the client, you are certainly entitled to an explanation of why the provider has made particular choices over others.
Be sure that your provider incorporates creativity in their SEO strategy. Numbers are important, but so is methodology. Make certain that you are on the same page when it comes to which methods are would be best utilized to meet your goals.
Finally, compare the price quotes your candidates have delivered. They should be relatively similar, especially if the providers are all based in the same geographic location. Providers who are off the charts on either end of the pricing spectrum should probably be eliminated from your list of potential hires. SEO services pricing is an excellent way to limit your list of potential providers.
So don’t be shy when it comes to researching an SEO provider. It’s a big step, and an important one at that. Start the search process with confidence.