Staff Writer: Jessica Rennie
The entire point of a website owner having a website is to gain more followers. Most website owners recognize that the main way to gain more followers is to be noticed by Google. They also know that the only way to be noticed by Google is to be ranked as high up on the search engine results page as possible. The higher you are ranked, the more people will see your website link and studies show that it is more likely for your site to be clicked on.
Statistics show that 90 percent of Google searchers do not look past the first page of their results on Google. The stats also show that 62.5% of searchers will click on the first, second, and third results on the page with 42% clicking on the first result, 12.5% clicking on the second result, and 8% clicking on the third result. These stats show that if your website does not rank within the first page on Google and it is not ranked as one of the three top positions, you are being passed over by more than 60% of potential followers and customers.
To move yourself up in the ranks or to maintain a top spot on a Google search engine results page, there are some important website ranking factors that you should keep in mind. All adequate SEO expert Los Angeles and Los Angeles SEO consultant know these tricks which is why they are able to stay in the business of optimizing search engines with their clients’ websites.
One trick is put a keyword in your URL. Your URL is the website’s address that people type in the address bar when they know what site they want to go to. If you use a searchable keyword as part of the URL rather than a company name or a brand name, you will instantly move up in ranks.
Another tip is to minimize the amount of searchable keywords. The more keywords you try to fit in to one page, the harder it will be to rank on Google. On each page of your website, use only one keyword and you will see a change in your rankings.
On that note on keywords, it is also important that the keywords are relevant to your page. Using popular searched for keywords that do not apply to your website’s topic will only hurt you in the long run and have the opposite effect of what you are looking for. You also do not want to use mainly keywords in your text because Google may think that your website is full of spam.
A great way to increase your viewings and rank in Google is to connect through social media in Los Angeles. Social media is the best way to connect directly to your customers. If they feel a connection to you rather than just being a part of a business deal, they are more likely to be loyal and keep visiting your site.
If you follow these tips, you will see an improvement in your Google rankings. And if you are already highly ranked, these tips will help you maintain those top spots on the search engine results page.