Staff Writer: Carolyn Johnson
Performing analytics by hand usually involves looking at spreadsheets containing thousands of formulas and evaluating data based on your results. Google Analytics is a tool that makes this supposedly makes this process especially easy for cheap search engine optimization professionals. The Google Analytics account in its default settings, however, probably won’t give you all the data you need from an analytical standpoint.
You should first plan on how you are to implement your analytics, thus ensuring that you have the right data in your hands at the time you need it. After doing so, it’ll be just routine from there in getting all the information you need every time you pursue your analytics. Adjusting your settings may also allow for deeper analysis that just might change how you run your marketing and cheap search engine optimization campaigns.
Adjusting your settings on Google Analytics to track a number of items will also help you better mine the information you need. Before you can do that, you of course need to know what you’ll be tracking and why you should track them.
One such item to track on Google Analytics is customer segments. This will allow you to track customer activities on your site and separate them into categories based on customer type. This will give you insights into how certain kinds of customer navigate your site and their conversion goals. It will also give you insight into how to optimization your rate of conversion.
Several examples of the types of customers you can segment include new visitors, returning visitors, account holders, and those who add to the shopping cart and make purchases (with or without a registered account). You can also map out and calculate the visitors who visit and take no action versus the ones who make a purchase or go through the purchasing process.
Event and goal tracking is another item that can be tracked via Google Analytics. This solely tracks conversions, as well as the value of those conversions. You can also set Google Analytics to include the purchase values of each conversion. By tracking purchases made from conversions, you can actually precisely calculate the effectiveness of your marketing campaign.
Examples of the types of conversions that can be tracked include customer registration, additions in the shopping cart, and purchases. Instances of event conversions include clicking on the check out or sign-up form.
The page categories section of Google Analytics allows you to segment data and metrics from your website. This can be useful if you wish to know how different segments of customers interact with different aspects of your website. Also, you can determine whether certain products or offers will inspire the customer into creating an account.
Google Analytics is an enormous program that covers a lot of ground in the SEO marketing and web design worlds. It can also be immensely useful in tracking lots of data that you wish to know more about. Knowing how to implement the collection of specific data from Google Analytics will give you the data you need at a much faster rate that it would to manually look over thousands of lines of formulas and codes.