Erin Kilgour, Staff Writer, 9-14-2009
Your website is your ultimate internet marketing tool. You have come online and have occupied a precious space there because you want to get that big chance for your business to flourish. The idea is that people go online because they believe that the internet can give them something which traditional mass media could not provide. Accessibility anytime and anywhere is the most important perk which the internet could give an online business especially so if it has availed of free site submission services. The nature of this service is not only very rewarding for promotional purposes but also very lucrative for that novice online business.
You might want to ask why there is a need for websites to be submitted to the search engines. This is a question which can definitely be answered by understanding the internet and the search engines in particular. The World Wide Web is the world’s major communication and marketing arena. It has opened the doors of opportunity for almost all aspects of human life for free. It has saved millions of people from the striking grips of global economic meltdown and to state simply, it has transformed tithe lives of men and women all around the globe into a more efficient and more beneficial endeavor. Visibility and accessibility are the promises of the online world to anybody who opted for it as medium to earn for a better living.
There are many things which an online business can avail of in order to flourish on the internet. Search engine optimization is now the hottest strategy in which a website can gain popularity. There are a lot of ways to optimize your chances on the internet through the search engines. These include free website submission sites, free advertisements, press release distribution, article submission and traffic exchange programs. Any of these tactics is believed to have worked wonders to different kinds of trade on the internet. The “free of charge” nature of most of these services makes them popular schemes for promotions and revenues generation. However, for the online marketer, they diminish the chore of submitting each site to the individual search engine submission site.
Furthermore, it pays to understand the roles of these search engines before you do the submission process. Search engines are software programs which manages the scouring of new ideas and information from websites. Whatever website that is, whether it is on for a free adult website submission service, there is a need to have it indexed, crawled and get listed. Search engines are responsible in collecting information as they rank the website according to their relevance to the possible keyword searches. The search engines crawl on the inner pages of the website, look for relevant information, get the website listed and have their content rank for searches. If your website content is informative and original, your search engine rankings will definitely be soaring high.
The website name which is the domain name is one great way to optimize your website domination potential. Since the website itself is your ultimate marketing tool, naming your website right is your ultimate search engine raking potential. With a name that matches possible keywords searches, the website will automatically find its way to the top rank. For instance, whenever you get free MSN search submission, the search engines will automatically begin its evaluation of site relevance from your domain name. If your domain name fits your trade and the nature of your website, it will surely suit the top search engine rankings.
Domain name power for high search engine rankings emanate from the right name. Let us take for an example an online business that deals with scented candles. You can have a domain name which takes the words scented and candles in it. You can opt for scentedcandles.com as your domain name. MSN will then consider you for high rankings because your name itself perfectly matches your trade’s possible keywords. This is indeed true to a market with very few competitors. However, with some markets where businesses crowd, the right domain name could not automatically place the website on top but will be of great help in getting higher ranks.
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Free site submission is also focusing on the right and clear URL. URLs are your way to opening the doors for your potential visitors. The URL or the Universal Resource Locators serve as useful links to other websites. These are also helpful for search engines in deciding the relevance of your site. It has been mentioned earlier that domain names are important and their importance is indeed visible even in URLs. The domain name contained in the URLs will definitely affect the relevance of your site in the search engines. This is because searchers will even base their decision on clicking on your site depending on the clarity and conciseness of your URLs.
Dominating the online market is a tough job. Imagine the multitude of competitors you can have for just a single trade. Imagine how hard it is to get through the needles of internet marketing if you do not have the knowledge on search engine optimization. Just imagine. Then, you can realize the importance of promoting your website through free website submission sites that host your URLs and domains for rankings. They hold dear in their hands your future in the online market. Be careful, though, in choosing the sites because you might end up in spammy web pages that will just make you appear as a dot amidst a million others.