How an SEO Service Company Can Start Using Video Marketing

Staff Writer: Carolyn Johnson

Date: 7.31.2012

 

Using video content for your SEO service company website can be greatly beneficial for your online traffic. Even when your written content is top notch, providing great video content alongside it can be refreshing for those users with attention spans too short to read at the moment.

 

Video content can also be used for a wide range of purposes and is easier to do than you might imagine. You can also either use a high-priced videography service, or you can do it on your own with your own digital camera. Video content is also great for a start up company, even if you’re not sure where to start or what kind of video content you want to do yet.

 

One option for your video content is filming interviews regarding your business. You can have someone interview you with questions about what you do for the company and what your SEO service company means to you. You also do a series of short videos responding to common reader questions. You can also use animation and editing in your video to cleverly convey what your business offers.

 

Video interviews are usually a good way to introduce yourself and your company to the rest of the web. If there are other people working in different departments of your company, give them some air time as well. Giving many of your other employees a voice will give show your would-be customers that the people they would be dealing with are living, breathing humans who are passionate and competent at what they do.

 

If you’re a bit camera shy, you can also cast an actor to be the mascot or the face of your business. This tends to work if you’re in a service industry where customer service is highly valued; you’ll need a spokesman who people are drawn to and can trust. With these videos, you should also highlight the differences between your company and your competitors.

 

These videos should generally be short, with five minutes being the maximum length. To accommodate such a short time span, the pacing of the video should be fast, with no-nonsense, straight to the point content. Pre-prepare your answers, if necessary.

 

A sampling of possible interview questions:

 

  1. What prompted you to start your own business?
  2. What does your business do for its clients? What does it do that other companies can’t provide?
  3. What are the advantages to your products or services?
  4. What specifically do you do for your business?
  5. What have been some of the biggest challenges you’ve confronted in starting your own business, and how did you overcome those challenges?
  6. What do you consider your business philosophy?
  7. What are you short- and long-term goals for your company?
  8. What kinds of people does your business cater to?

 

The questions above serve as just a few examples of the wide variety you can ask in relation to your business.

 

You can also construct video landing pages. Like the interview videos, these are also short and designed as a call to action; in other words, the video should prompt people to make a commitment to your business or product, or at least get them to want to learn more.

 

There are lots of ways in which you can use video content on your site, many of which aren’t limited to this list. As long as the video content is relevant to your site and promotes it in a great light, your video content marketing strategy will be a success.

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