How Analysts Can Communicate Well with Executives

Staff Writer: Carolyn Johnson

Date: 6.13.2012

Communication is undoubtedly important for any marketing firm Los Angeles. In particular, clear communication is crucial between you and your analytics team, as well as interdepartmental communications. Yet perhaps the kind of communication that matters most in any advertising company Los Angeles lies between you and the executives at your company. The management in your company makes the most pivotal decisions for the company.

Executives also essentially decide the value of you and your analytics team and whether you are providing what the business needs. They determine not only the future of your business, but also, quite possibly, the future of your employment. When it comes to Los Angeles online marketing, the work between analysts and executive lie on different ends of the spectrum: where analysts are generally more detailed-oriented, executives like to see the “bigger picture” and are more results-oriented. It is because of this that executives don’t typically like to bother themselves with the meticulous details that analysts deal with every day.

This is why communication between analysts and executives can be so difficult. Analysts must be able to adjust their communication style to tailor to executives. Fortunately, there are ways for analysts to communicate with executives in a way that leads to a valuable and productive meeting.

One of the first things you should do is build trust between yourself and the executives. Check and double check your information before you take it to management, making certain that it is completely accurate, so that there is no room for your manager to doubt your word.

Be confident that the conclusions you make from this information are reasonable and that they make sense. If you have a gut feeling that another method might work, don’t share it with executives until you get hard facts on it and validate the data. Keep in mind, also, that problems in analytics can be solved in more ways than one. Try asking yourself the same question in different ways, and make sure the different ways you frame the question lead to the same basic conclusion.

Like the executives, you, too, should focus on the big picture. Remember, executives are often too focused on the big picture themselves to deal with the miniscule details that analytics deal with. No matter how complex the issue is, you should be able to explain it in a way that anyone can understand.

It also helps to be able to understand the executive you are talking to; you will also need to tailor your communication style to fit the executive’s personality type and preferences. Although it’s been said that executives like big picture and bottom-line analyses, some may like to hear about more details than others, so it could be important to include enough details to suit any executive. Anticipate questions that they might ask so that you do not get sidetracked.

Adjust your desire for complete certainty with your boss’ desire for speedy results. Although analysts love to be totally certain about their data before going to any conclusions, executives sometimes demand a faster turnaround and some accuracy must to be foregone. By tailoring your communication style, you will greatly increase your chances of being heard by the upper-level executives at your company.

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