The objective of search engine optimization (SEO) is to enhance website’s traffic counts and conversions by making the site’s content worthy of higher search engine ranking. This is guaranteed when the website is more relevant and competent than the competitor’s. The process involves dependency on the best keywords. The first placement tip in seeking first-page search engine results is to build a great content-rich site with unique content quality. Proper organic search engine optimization requires that the website owner knows the best keywords and criteria used by the competitors. With careful selection and placement of keywords, search engine increases traffic to website by improving the internal and external factors influencing ranking in search results and would maintain the desired revenue goals. Keyword analysis helps the website owners to discover and develop untapped market niche. They gain inspiration from accurate application of keywords while launching new products and create compelling content that differentiates their site from run-of-the-mill websites.
Choosing the best set of keywords is the most vital aspect of pay per click campaigns. Considerable time and planning is required during campaign set up so that the marketing campaigns can research the best keywords for optimum web traffic. It is good idea to select more specific keywords than general ones as such keywordsattracts a relevant set of visitors to the website and is also likely to be cheaper. After selecting the keyword phrases, the type of keywords matching with the search engines like Google also has a major impact on client’s “click through rates”.
Maintaining a top organic SEO ranking requires constant keyword monitoring and information network. Choosing the right keywords from a list of keywords and submitting the obvious keyword terms that give the page a higher ranking. All that is necessary is utilizing the sample keywords and by brainstorming techniques combining the words to make a complete list for improving ranking. Excessive use of keywords in site content however often causes a search engine to ignore the web page. Using multiple keywords with the same root called “stemming” would not create any problem when the text reads naturally. Adding compelling keywords, especially two and three word phrases, in the content without losing the message is important. Keeping the Title and Description tags as short as possible prevents diluting the keyword impact.
For shopping-oriented sites the content is commonly on shorter pages of about 250 words. The keywords should appear as the most significant phrases on web pages and they need to link the pages together. The website owner should use as many keywords as they can in a natural and grammatically correct way in their opening sentences, since this sets the topic for the page and contributes to the theme of the site. It is necessary to place the best search words throughout the displayed content of the web page. Subject experts always write content that is considered much better than a rambling text with randomly inserted keywords.