Staff Writer: Carolyn Johnson
Having your brand name rank high on Google searches is vital to solid internet marketing search engine placement. Studies show that consumers are much more likely to click on links that appear on the first page of a Google search. When a consumer performs research on your brand, dominating that first page naturally makes a big Web presence, and quite a first impression.
A business should use search engine optimization to get their brand name to rank high on Google, which can be done in several ways, as many advertising firms in LosAngeles will tell you.
One method is to bid your business brand name to Google search ads. Google search banner ads appear at the very top of the page. Search engine advertising can serve as a quick and cost-effective way to get your brand’s name out there online with instant exposure.
Another vital part of getting your brand to top a search engine page is to create a solidly designed and search-optimized website, as is well known by marketing companies Los Angeles. Marketing firms will likely advise you to place your brand name and contact information all on the front landing page of your website for maximum exposure.
Search engine optimization professional can help you create pages within your website that are optimized with vital keywords that link to other pages. These keywords increase your chances of getting your individual pages ranked along with your home page. You can have four web pages rank on Google before it shows the link “Show more results from…”
Google rankings also look for content that is constantly updated; old content that is not well updated will result in its rankings falling to the wayside. One of the easiest ways to have content frequently updated is to have a blog on your website. Blogs can also be shared and “liked” by social media sites, further enhancing your visibility in social media exchanges. You can integrate the blog with your business website, or separate the blog from the main business website and link it persistently to your business website.
Especially for a local business, claiming a Google place page is vital. With this, you can also make sure your business appears in Google maps.
Signing up for and integrating yourself with social networks is also a good idea to ramp up your exposure. Google +, Twitter, and Facebook are all esteemed considerations in social marketing. Directory and listing sites such as Citysearch and Yellow Pages can also benefit your business by listing your business contact information. Make sure this contact information is accurate. Third party review sites such as Yelp and Angie’s List (and Urban Spoon if your business is a restaurant) can put your business on the map, allowing users to review and rate your business.
The online community may already be ranking your business without your knowledge, so having your business make a presence on these sites will make a good first impression. Writing search-optimized press releases are also a solid idea.