How Much Does Search Engine Optimization Cost

Mandira Banerjea, Staff Writer

Date: 11-Aug-2010


It is very difficult to ascertain the exact search engine optimization cost of any website business. To precisely understand how much search engine optimization cost to the clients, one needs to assess the variables to get a clear picture about the cost of SEO for business. Considering the main aspects on which the basis of search engine optimization cost for a business is based, it depends primarily on the number of services the client is opting for. Whenever SEO services are involved, the web client can choose from a number of options regarding the type of services one requires.


The client can opt for on-page optimization, off-page optimization, blog and article directories submission and a host of other services. Search engine optimization charges for client vary depending on the number of services a client would require from SEO agency to manage Internet business profitably. The next point needing considering while evaluating optimization cost is how much work the client has for the SEO agency. In case the client has only five pages of a website to optimize, it would definitely cost less than a client who wishes to optimize fifty pages of web content.


Those who have financial constraints can optimize few pages for search engine optimization since every page of web content does not need optimization. In this context, it would be advisable to optimize the landing pages or only those pages the client wishes the search engine “spiders” to be directed to during indexing. For SEO purposes, following these initial stages suffices and helps in lowering search engine optimization cost. The techniques that are being implemented also cost money like hiring an SEO agency and spending money on their guidelines. For instance, AdWords, link submissions and other services cost money since the client has to pay for these tools while on the other hand if the client opts for free techniques the search engine optimization cost would definitely be reduced.


Another important factor to be considered is the time frame that would be required to complete the site optimization. In the event of SEO agency working on a website for a month would require less investment. But if the client is desirous of monitoring the site for six months to a year, the contract costs more. However, in such cases, the monthly cost of search engine optimization gets lowered in a contractual deal.


The targeted traffic also is a point that needs to be considered when assessing search engine optimization cost. Deciding on a budget is a tricky problem, and clients should refrain from working only with the most expensive agency while the cheapest also does not always work out to be the best. The best course of action would be to select an SEO agency based on the services that are provided by them and then the budget can be planned.


Following the above considerations gives an idea of the true worth of an SEO agency and the search engine optimization cost of websites. SEO is not an experience but an investment!

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