Staff Writer: Carolyn Johnson
Blog posts tend to be the most elastic pieces of content on the Web, insofar as they can cover just about any subject you desire. Search engine marketing services and other online businesses, however, would do well by subscribing to a system in creating blog posts. Creating a blog in a way that consistently follows a system will allow you to creating consistent, engaging content that customer will come to expect of you, as opposed to rambling about whatever comes to your mind that day. To being an outline for a good blog post, there are several tips you can follow to get you started.
First, try and create on outline for your blog post. You’ll find that if you don’t know exactly what you want to talk about or how to go about writing it, starting with an outline can make the process easier and less daunting. Once your framework is up, filling it with content shouldn’t be all that hard.
Search engine marketing services know that, although content reigns supreme, there still needs to be some smidgen of SEO in your content to hit up yet more traffic. Include a keyword or two in your blog posts in a way that blends in seamlessly with the rest of your content. In the instance that one keyword phrase just doesn’t seem to fit, you should simply write for the reader. Businesses and readers will appreciate you sharing your knowledge, regardless of whether you had your content optimized.
Arguably just as important as your content is your headline. Your headline should be short and catch a reader’s attention. Make sure the title is also used in the Title Tag as the title of the page itself. The anchor text will be the title of your post, which will be linked to search results.
Using relevant and eye-catching images to break up text within the blog is a great way to give your reader’s eyes a break from text. Your blog post will also be more aesthetically pleasing. You can find free stock photos online or through Flickr, as well as using your own images. Keep in mind the hazard of uploading too many photos on a page, however, as it can lead to slow load times.
Begin writing and fleshing out your blog content after the outline is complete. Consider the several points in the outline you wanted to write about, and in the blog, flesh it out to one or two paragraphs.
If you’re promoting your product or service, make sure to include one call to action per post, including your contact information. Don’t assume your reader already knows how to get in touch with you if he wants to know about your services.
Adding a signature at the end of the blog post is a recent trend that’s an effective way of adding a personalized touch to all of your posts. Make sure your blog post doesn’t have any “written by admin” bylines, as this comes off as cold, distancing and impersonal.
Creating a great blog post will boost wide interest for you and your company.