How Search Engine Optimize Firms Utilize Long-Tail Keywords

Staff Writer: Jessica Ross

Date: 7.10.2012


Long-tail keywords are not the same as general terms or phrases used to generate traffic to your site.  These specific keywords do not have to be a phrase as they can sometimes even be a single word in length.  It’s a common misconception that they need to be three-word phrases.  They are least likely to be searched, but will hail quite a bit of traffic.  The goal is to have them bring as much traffic or more as the top ten most searched words for your site.  When used properly the can bring in up to 60% of the site’s traffic.


Long-Tail keywords are used by search engine optimization firms to bring in traffic to their clients’ sites.  They look for phrases or words that can already be located within the webpages.  Webpages, such as game sites and catalogs, are easy to find long-tail keywords for.  But as it is easy it is also a little harder to determine which are the least used and still most effective.  To help sort through and pick out the optimal phrases, Google Analysis and Google’s Keyword Research tool are essential reference tools for every search engine optimization firm.  Once Google Analysis is used to find which keywords are frequently used in bringing you traffic, you can begin to determine which phrases can help boost traffic.


Google’s Keyword Research Tool is used in determining which phrases are the most popular or least.  Simply type in keywords that are relevant to your site and click “exact match” and see what pops up.  Looking at the Global Monthly Search list in reverse will show you the long-tail keywords that will lead traffic to your site.  While looking at all this information can be overwhelming, the trick is to pick the essential long-tail keywords that are low in Global Monthly Search numbers and have the least amount of competition.  That way when searched the page comes up in the top results.  AdWords can throw a kink in this, so checking up on the bids is another essential step in finding which ones will bring in the most search traffic.  You will want to find low-competition and overall low searched words.


For e-commerce sites you will need to dig deeper and get more creative with your key phrases.  They won’t be sitting on the surface or naturally in your page per say.  You will need to think of different ways to describe your page and sort through those results to find the perfect fit.  With blog sites you will need to determine the topics you’ll be covering and go from there.  Ask yourself what type of blog you want, what kind of reader you want, and think up a list of topics.  Once you have answered those think up keywords and run them through Google’s Keyword Research tool.


While you might be thinking, “My site doesn’t have long-tail keywords to use,” you couldn’t be more wrong.  Every site has them it’s just a matter of finding and utilizing them.

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