How SEO Companies Can Network Via LinkedIn

Staff Writer: Carolyn Johnson


Date: 7.28.2012




Whereas Facebook and Twitter are more casual social networking sites for friends to share with each other, LinkedIn has established itself as strictly a professional networking site. With such specifically professional standards comes more stringent etiquette of social networking behavior for SEO companies. You simply can’t interact and a prospective employer’s wall as you would on a Facebook friend’s wall, for example. You have to be extra cautious with what kinds of information you put out there.


If you have trouble remembering lots of little etiquette rules, then there’s one LinkedIn etiquette rule you should definitely remember: don’t do anything on LinkedIn that you wouldn’t do in person. This is a good rule to live by, as we tend to be more polite to colleagues and employers in person than we probably would be with the guise of a semi-anonymous internet screen name. Act as professionally and politely on LinkedIn as you would at an in-person networking event.


While you want to be professional, it doesn’t hurt to also be personal with your LinkedIn interactions. It’s easy to send a simple cover template to strangers on LinkedIn, yet personalizing your messages without being too extravagant will separate you from the rest of the pack. Don’t turn the message into a huge essay, but a quick couple paragraphs should do. You can also add a personal message when sending a connection request.


Exhibiting good manners can be easy to forget when interacting online. Saying please and thank you will make you stand out in your interactions, whether you’re asking for something or someone has done something good for you.


LinkedIn isn’t Twitter. Constant status updates are just unacceptable on LinkedIn. You don’t want to annoy your connections by plugging up your connections’ newsfeed. SEO companies should probably limit their status updates to three a day. Spread them out throughout the day and make sure they count!


Giving recommendations on LinkedIn is always a lovely gesture, a gesture that will likely be returned to you. Alternately, if you want someone to recommend you on LinkedIn, then you should also pay back the favor by writing a great recommendation.


Remember not to ask everyone for a recommendation. Ask a colleague, former colleague, or someone you know well who will provide deeper insights into who you are as a person and how you work. Also, asking your recommendations to cite specific projects is a good idea.


This is likely a given on a site like LinkedIn, but you should remind yourself that LinkedIn is a professional site, which means you should keep it strictly professional. Sharing vacation photos or sharing personal frustrations and thoughts on your LinkedIn feed isn’t acceptable behavior.


Don’t make your LinkedIn experience all about you. Remember to nurture your network contacts after you make connections with them. Instead of just making requests, ask your contacts what you can do for them.


On a professional site like LinkedIn, it’s especially important to nurture your connections while also following rules of professional etiquette. Treat LinkedIn as a professional networking event on the web.

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