Staff Writer: Carolyn Johnson
The best SEO company can make great video content, but is also aware that that’s only half the battle. The second big part of building video content is also putting as many eyes as you can on your product. Marketing, social media and SEO techniques play a big part in publicizing your video content.
If you haven’t optimized your video content through Google, then it likely won’t be found by your targeted audience. And if nobody can find your video content on the web, then it negates the entire point of building the content in the first place, which causes a needless loss of business expenses. There are several ways in which the best SEO company can optimize its video content.
The general rule for video content is if the viewer’s attention isn’t captured within the first eight seconds, then the video will likely be a flop and the viewer will go elsewhere. It’s vitally important to hook in your audience within that first eight seconds. It doesn’t necessarily help to pay attention to Youtube views, as it only counts hits and doesn’t measure for viewer engagement. Grab the viewer’s attention first, then once you’ve got your viewer engaged, give the slower “meat and potatoes” details for later in the video.
It’s important to use social networking sites to your advantage. Beyond optimizing your site for Google, posting your video on Facebook, Tumblr and Twitter is a great way to get yourself noticed. Facebook in particular tends to have content go “viral,” yet you should still post your videos on as many popular social media sites as you can.
If you have a blog, embed your video content into a post in your blog. If you don’t have a blog, it’s highly recommended that you get one, as it’s also a great way for viewers to connect and get in touch with great content. Write a short blog post to accompany each piece of video content. This way, you gain traffic on both Youtube as well as your blog.
Ask people to share your video. Don’t be shy, but don’t be obnoxious about it either. A subtle text message on-screen that requests that viewers share it if they enjoyed the video is a good reminder for viewers to get your content around.
When uploading video content to different websites, pay careful attention to the rules and guidelines of each site for posting content. Each site varies slightly in its guidelines, and you want to make sure you’re on the right side of the line with your content. Your video marketing strategy might suffer as a result of a removed video or a broken link.
Use tags, especially hashtags on Twitter. Using tags for video content adopts a similar strategy for SEO, in that you should find the right keywords that you believe your target audience will type in to find your video. Use your brand name as a tag, as well as any and all relevant words, items and keywords.
Making a video marketing strategy isn’t necessarily difficult, although it does take time to make sure you’ve covered all your bases. A solid video marketing strategy will keep your viewers engaged, which means an increase in business revenue.