Staff Writer: Carolyn Johnson
The way people see you will make all the different in how your business and brand performs, as any Los Angeles web marketing professional will tell you. If you wish to build a public image with your brand and be recognized as an industry standard, then it’s time to get some media exposure. Professionals involved in event marketing Los Angeles know all about the benefits of getting public exposure for your brand. There are several pointers you should keep in mind in order to deliver the best possible media appearances for your brand.
Make sure you are a bona fide expert in your field. This should be a no-brainer, yet going into a media appearance unprepared with the most basic facts about your field could devastate your public image and your business. If you’re not sure whether you are fully qualified in your topic, find an expert you can hire to field specific questions.
Although being an expert isn’t the only thing you should concern yourself with. For media appearances, you must also be able to fully articulate where your expertise lies to common people who may know nothing about it.
If you call yourself an “expert,” then let people clearly understand what you are an expert in and what you can do for others. You should be able to succinctly explain to people what you do in two sentences maximum. Remember that reporting in the media is about telling stories, so make sure you give them a full scoop on what you can provide. You should be able to add a dimension to the media’s story.
Don’t get too full of yourself; know the true measure and expanse of your knowledge and expertise. Feel free to talk in media interviews that are related to your area of expertise, but be careful about straying too far outside your knowledge base.
If you are offered an interview regarding something that is outside of your expertise, kindly turn down the interview and offer up someone who is better suited to the interview. For example, if you are a search engine optimization Los Angeles expert and are asked about brand damage control, then you may want to refer someone more steeped in the topic.
This lets the media interviewer know that you can admit your limitations honestly and know how to connect yourself to knowledgeable people in other fields. The media will also keep you in mind when in need for a resource in the future.
If you answer an interview question with a “I don’t know” or a “I’ve never heard that question before,” then you and your brand will look bad, not to mention it may well bring a halt to any future invitations from the media.
When getting invited for interviews, also consider whether the topic the interview covers is appropriate with the brand. If need be, negotiate with the interview that you will only strictly speak about specific parts of the topic being covered.
It may also be a great idea to invest in a media coach if you’re not camera ready. A media coach will teach you the basic in verbal and non-verbal communication and how it translates to people over the airwaves.
Building on and improving upon your brand’s image is one of the most important parts of marketing and branding. Performing well in media appearances can mean a great difference in how your business performs.