Attaining the top position in search engines is the most cost effective way of Internet marketing. Webmasters are now concentrating on body text and link reputation for securing top search engine rankings. This is achieved when the website receives priority from search engine robots that understand and analyze a website better when it has been optimized. Most search engines place great emphasis on the body text content.
The objective of search engine optimization (SEO) is to enhance website’s traffic counts and conversions by making the site’s content worthy of higher search engine ranking. This is guaranteed when the website is more relevant and competent than the competitor’s. The process involves dependency on the best keywords. The first placement tip in seeking first-page search engine results is to build a great content-rich site with unique content quality. Proper organic search engine optimization requires that the website owner knows the best keywords and criteria used by the competitors. With careful selection and placement of keywords, search engine increases traffic to website by improving the internal and external factors influencing ranking in search results and would maintain the desired revenue goals.
Adding compelling keywords, especially two and three word phrases, in the content without losing the message is important. Keeping the Title and Description tags as short as possible prevents diluting the keyword impact. For research-oriented content it is advisable to have at least 500 words of fresh, grammatically correct sentence-structure content on every page. For shopping-oriented sites the content is commonly on shorter pages of about 250 words. The keywords should appear as the most significant phrases on web pages and they need to link the pages together. Using text links within paragraphs wherever possible, especially when the pages are related is vital for content optimization. The website owner should use as many keywords as they can in a natural and grammatically correct way in their opening sentences, since this sets the topic for the page and contributes to the theme of the site. It is necessary to place the best search words throughout the displayed content of the web page. The best content is always considered the most relevant. Subject experts always write content that is considered much better than a rambling text with randomly inserted keywords.