How to Utilize the Search Engine for Optimization; PPC and FTP Search Engines among others.

Erin Kilgour, Staff Writer, 8/2/2009

Understanding the Search engine optimization – how to can be quite difficult, especially for a newbie internet marketer…  There is the basic “how to” in search engine optimization just as with anything new.  Whether baking a cake or painting a model.  Obviously, search engine optimization is effectively utilizing the search engines for productive and successful marketing of your website.  However, make certain that you have the basics covered.  It is not just producing a number of hits to a website but also providing quality content on your website to ensure your success.


Meta tags are something that you will want to consider.  These are an important part of your search engine optimization campaigning.  However, with misuse of your keywords you can be penalized.


Construct your page so:


  1. Keywords are in Mega tags
  2. Keywords are in Title and subtitle
  3. Keywords are in HTML code
  4. Your keywords appear in its content.
  5. Use the keywords in the top portion of your website.
  6. Do not over populate keywords
  7. Make your keywords sound as natural as possible.
  8. Keyword density should be between 2 and 5 percent.


Web site content will be something that should display the most possible value.  Understanding search engine optimization will be something that will be necessary in order to achieve results in the search engines and through your advertising campaigns.  Including sub headlines is another way to achieve additional results.  Try to avoid repeating content and keywords.  Things should be said clearly and informatively attracting the reader or visitor without being repeated.  Keywords will be reused but do not over populate your page.


Search engines are utilized by 82% of Internet users.  Search engines today come in many shapes and sizes but they all have the same purpose.  To give the searcher results of the information they are seeking.  Specialize search engines are called searching engines.  These are search engines that are related to specific industries.  For example, if you were looking for employment you may enter a search on the World Wide Web for job searching engines in which you could enter your information and be given the many results.  There is nearly a searching engine for very industry today on the net.


Another important search engine that is greatly utilized by webmasters and marketers is the PPC search engine.   This is a Pay Per Click search engine that is provided by the four major search engines Google, Yahoo, MSN and Ask search engines as well as other search engines.  Through the PPC search engine campaign the webmaster purchases an allotted amount of clicks to his web site.  He may be charged anywhere from .05 a click on up, depending on the selection and popularity of the choice of keyword or keywords.  When an Internet user enters a search into their Internet browser the advert for their website will come up typically in the right hand side of the index listing next to the top ten results.  The webmaster will then only pay if his site is clicked on.  This is a favorite of every marketer and an excellent way to produce quality customers and increase sales.


FTP search engines or File Transfer Protocol (FTP) is a network protocol used to manipulate and exchange files over the internet protocol computer network such as internet. The client-server architecture is used to make the file transfer protocol. It utilizes separate data and control connections for the client and server applications. Client applications used to be interactive command-line tools which had standardized command syntax. Today, however, graphical user interfaces are available for all operation systems (OS).


FTP is also utilized as a component of application to transfer files automatically for internal functions of a program. Users can enable passwords on their FTP servers. The control stream is not used when the data stream is sending data across. This causes problems, especially when enormous data is being transferred through various firewalls with time out sessions after prolonged idle periods. While a file might be transferred successfully, the control stream gets terminated by the firewall, generating an error. FTP allows resumption of any downloads that have been interrupted by the help of REST command. Client server passes the bytes that have already been received to the REST command as an argument, allowing the transfer to be restarted. There are other commands such as ‘reget’ that allow the interrupted ‘get’ commands to be continued, after they suffer a communication interruption.


It is not as simple to resume uploads. While the APPE command is supported by FTP protocol, the client is not aware of the exact point where the communication was lost. It then needs to obtain the file size in some other way, such as a directory listing or the SIZE command. Resuming transfers is most troublesome in ASCII mode if the server and client are using different end of line characters.


The FTP is inherently insecure mode of transferring data as there is no means of sending the data in an encrypted code. This means that all the commands such as usernames, passwords etc can be tracked by anyone using a packet sniffer. This problem is common to most internet protocol commands written before SSL was created such as SMTP, HTTP and Telnet. The best solution is to use FTPS (FTP over SSL), or SFTP (SSH file transfer protocol).


Search engine optimization will be the icing on the Internet marketing cake.  This is the door which opens the entire world of Internet users to your doorstep.  It could literally take you from a small businessperson to a huge businessperson.  It is mandatory to achieve high rankings in the search engines.  This is something that if you are dedicated or have outside help will definitely happen. There are numerous stories of internet marketing success that you can read from to get inspiration and also follow in their footsteps.

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