Mandira Banerjea, Staff Writer
Top search engine positioning is the process whereby scientific techniques are implemented to increase the traffic to a client’s website. This is possible by improving the internal and external factors that influence the ranking of a website in the search results. If these functions are performed in perfect coordination then any website would be guaranteed reaching the desired revenue goal and would also achieve high ranking in the organic section of search engine results page.
Top search engine positioning is feasible by –
- Preparing a website for search engine marketing campaign that depends on choosing appropriate keywords.
- Being knowledgeable about site submission.
- Analyzing site results along with traffic and conversion.
The SEO masters are also expected to offer web owners on-line marketing services to complement their organic search business and have the ability to show results within a reasonable time frame. Selecting the “money” keywords and keyword phrases help in targeting visitors interested in buying products or services and are not merely looking for information. Top search engine positioning procedures place the website among the first top ten ranking and generate more traffic. The SEO mastersanalyzes the client’s requirements, products and target potential patrons by identifying the most appealing keywords and title tags for developing brand image, getting highly targeted traffic and converting leads into sales.
To achieve sizeable traffic from search ads and ensure ranking in top search engines, the clients’ should raise their quality score and save money with fast loading landing pages. The five ways known to be widely used for speed loading are:
- Removing unnecessary codes.
- Optimizing images.
- Avoiding re-directs.
- Fast servers.
- Static Pages.
This is an ongoing process that helps the SEO masters create a website that has clarity, precision and ease of navigability. Top search engine positioning program segregates the overtly broad groups and eliminates the poorly performing ones. It creates compelling and persuasive headlines, descriptions and URLs that attract targeted traffic. To attain top search engine positioning a website needs to follow the suggestions like:
1) Keyword research – This is believed to be the prime factor where the keyword density of the page and site topic is maintained.
2) Using keywords in the domain name – The main targeted keywords which describe the theme of the content should be incorporated in the domain name.
3) Utilizing the keyword in the title and page file name – Using resourceful titles and topics on the site brings in more web traffic.
4) Using the keyword in description – The most prominent heading tag is the one which aptly informs what the content is all about.
5) Content – It is extremely vital that the readers find the content worth viewing that is updated frequently with fresh content.
6) Incoming links – Link popularity is an important factor in boosting a website’s position in search engines.
7) Internal linking – The internal linking helps robots and web visitors to locate the web content.
8) URL structure – the URL structure should complement the content of the corresponding pages in the website.
“Doorway Pages”, also known as “Entry of Bridge Pages”, are specifically designed for high ranking. Creation of sitemaps also helps in enhancing a site’s top position in search engines.