Staff Writer: Jessica Rennie
Have you ever seen one of those cartoons where a snowball starts rolling down a hill and it just keeps growing until its size is enormous? As it rolls, it collects items, typically rolling over every character in the cartoon until it is one big tangled mess. The end result is a huge snowball with countless cartoon arms, legs, and heads sticking out at every angle.
The cartoon is supposed to be funny and is intended purely for entertainment. Like in all cartoons, an event took place that, had it happened in real life, there would have been serious injuries. However, since it happened in a cartoon, everyone walks away happy and unharmed. The lesson from this scenario is not that snowballs can roll down a seemingly endless hill and grow to be absurdly large; rather, the lesson to be gleaned from this is that once you set something in motion, it can gain a mind of its own and keep on going, building in size exponentially.
The snowball is a visualization of how marketing can work. At first, it can seem an impossible task to gain millions of followers and customers. But once a production is started, it can continue to grow just like the snowball did rolling down the big hill.
A lot of marketing still happens by word of mouth. Once one person takes an interest in a product, they tell all of their friends about how great it is. Those friends tell all of their friends and so on. It is a snowball effect. All it takes to get the ball rolling is a little push.
This little push can come from a great marketing consultant los angeles. A consultant can advise a company in the best ideas to get started in creating a large following. With this kind of professional help, a company is sure to create a snowball effect of their own.
While word of mouth is a great way to get a business started, the best way to continue it is to take the internet by storm. People search for the best business to fit their needs all the time. If a business does not show up in these searches, many people are not as likely to find out about it and then use it.
A consultant is likely to advise los angeles search marketing. Search engine marketing orange county California will help a business become more noticeable when customers use search engines such as Google to find the type of business they are in the market for. Search engine marketing, or SEM, increases the probability that a site will show up in a search engine results page, or SERP. With so many using sites like Google, this is the second best way to getting noticed, along with word of mouth.
Business competition is fierce and with the internet involved, it becomes fiercer. Without mastering internet marketing, your company will not be on the same playing field as the other companies. Once a following is started through the internet, this is the push your business needs to get your own snowball started. After that, it will take off until it is as big as the ones in the cartoons.