Erin Kilgour, Staff Writer, 8/9/2009
Since the dawn of the World Wide Web search engine optimization companies have become major players on the Internet game. Search engine optimization is the sciences of making a web page consist of a particular word or set of words that would cause it to list high in the results of internet search engines if this word or words phrase were to be searched. Typically, the higher the website pops up in the search results, the more people view that website. There are many types of internet search engines. A bittorrent search engine and picture search engine are good examples of 2 different types of internet search engines.
Before we get into what search engine optimization companies actually do, let’s make sure we understand what a bittorrent search engine and picture search engine are first.
Bittorrent Search Engine
This type of search engine sifts through and searches Bittorrent files. These files are generally used to transmit big amounts of data from one person to another. In fact, Bittorrent files make up about 27-55% of the entire traffic on the internet depending on the country. This makes bitTorent files the most frequently used files for transferring huge amounts of data. These files are made up in such a way that large amounts of data can be received without slowing down and possibly disconnecting your computer. This allows even a slow computer with minimal bandwidth to be able to down load big files without getting disconnected or the PC freezing. This is why there’s a need for a bittorrent search engine.
Bittorrent search engines include:
- The Pirate Bay
- Torrent Spy
Picture Search Engine
As complex as the title of this search engine may sound, it really is just an engine that searches for pictures. A picture search engine allows you to search with a word or words to find pictures on the internet. For example, if you were to search the word “balloon” in a regular internet search engine it would result in a list of the top websites with the word balloon in them. If you type that same word into a picture search engine the results would be only pictures of balloons.
Popular picture search engines include:
- Google Images
- Alta Vista Image Search
Internet Search Engine Optimization Companies
So what do search engine optimization companies do? These companies study the different kinds of internet search engines and learn how they work. Search engines have algorithms that they use to find the words being searched. By understanding how a search engine looks for the words being searched one can build their website with this in mind. By doing this you cause the website to be on the first page of the search results list. The goal of course is to be the first result on the list. This is where the search engine optimization companies come in. Their job is to get your website at the top of the list. They will take on your website and fill it with good stable content that will catch the eye of the search engines and make your site the number one result of the search. Being number one means more views for your site.
To give you a more in depth idea of what search engine optimization companies do, let’s look at the #1 ranking search engine Optimization Company. The Medium Blue Company has been rated the best search engine optimization company in the world for the last 2 years. This company can handle your website’s search optimization (also known as SEO); they do Campaign Management, Online PR, Website Optimization and Conversions.
This company has put out many articles on the subject of SEO and internet search engines. These articles are published in Ezines and magazines all over the world.
So when Medium Blue takes on your website and does a SEO campaign, their goal is to look at your products and find your target market. Once they have figured out who would be interested in your products, they then begin to calculate what content needs to be strong on your website. They will also check out your competitors to see what their website is up to and make sure that yours is better. The tricky part of SEO work is to make sure the content on your site is relevant and natural sounding. If you are the first site that a search engine finds because your site had the word “dog” in it 3000 times but your home page is uninteresting then you will lose your customers to the second result of the internet search engines. Medium Blue not only does all the calculations and figuring out what is needed on your site, but they supply you with great content too. This will bring in new visitors and keep the old ones coming back.
Even though the formula for SEO is pretty much the same regardless of the search engine; the algorithms may be slightly different between a bittorrent search engine and a picture search engine. This is why you bring in the experts from search engine optimization companies. They can get the job done right and if the company is well staffed they can get the job done fast.
When looking at search engine optimization companies the best way to evaluate them is to look at their client’s websites. Search and see where the results come up. If internet search engines show their web page as the first result of a search then they are the company for you.
Fees for search engine optimization companies vary. As anyone will tell you, you get what you pay for and being number one is rarely cheap. Do not worry, with this internet marketing strategy you will see your money back, and very soon at that.
If you are serious about making money with your website then I strongly urge you research good search engine optimization companies and get them working for you. It could very well be the best investment you ever make.