An increasing number of relevant and authoritative links to any web page acts as a potential for higher search engine ranking and quality traffic. Research surveys have illustrated the importance of inbound links in Anchor Texts and their relation to search engine ranking. Sites focus on earning inbound links through creative content promotion, social media and on-line public relation. Tracking links to web pages and to other competitive websites is a significant part of any SEO strategy. The importance of link building can not be overemphasized.
Link building tools are extremely effective for link detection, link management and relationship development. Web users not only judge the quality and quantity of links to their web page but also of their competitors. Building quality inbound links also called back links is believed to be one of the most important factors in search engine optimization. However, it is the quality of back links that play a more significant role and matter more than the quantity of back links. These help the sites to acquire a better rank in search engines. Any back link would be considered a quality back link whenever –
01) The content as well as the text of the back linking website is similar to that of a particular website.
02) It links to the client’s website with keywords or phrases.
This tool is important for SEO because search engines like Google attaches paramount importance and gives more credit to websites that have a good number of quality back links. They help to identify those websites as being more relevant contextually than others in the results page of a search query. When search engines calculate the relevance of a site on the basis of keywords, they generally evaluate the number of quality inbound links to that particular site. This implies that the website owners should not be satisfied with merely acquiring inbound links rather it is the content relevancy of the inbound links that is really a matter of concern.
To evaluate the quality of a link the search engines primarily review the site content. In certain cases when inbound links to a particular site originates from other sites, those sites have content which is related to the linked website. And in such cases those inbound links are considered to be more relevant. Another reason for achieving quality back links is to lure visitors to the website. Reciprocal links help in building a site’s image in search engines as it boosts the site’s ranking with the sheer volume of inbound links. However at times, reciprocal linking strategy or link exchange does not satisfy search engines as the Anchor Texts of back links may not have relevant content. Also care has to be observed when interlinking multiple websites on the same IP. When contemplating initiating the back link building campaign, few considerations need to be taken into account like:
- Keeping track of the back links to be aware of their origin.
- To be knowledgeable about the manner in which the Anchor Text of the back link is being incorporated.
- Keywords in the back links should be relevant in relation to the linked website.