HTML keeps the web pages updated in order to make them easier to locate and also prevents the pages from being framed. They are very useful for web developers and are used to identify creator of the page, keywords and description of the page. It also provides information about web pages to search engine robots which enable the search engines to understand what the website is all about. The information is provided in a format that web crawlers understand. There are Meta Tags for page title, page description and page keyword. They not only classify websites but also control the manner in which a web robot indexes the site. These tags assist the web indexing robot in understanding the web content for assigning it a ranking in their database under specific search terms. .
Web owners desirous of getting the top ranking in search engines need to add HTML “Meta Tags” to their web pages. The results would reveal immediate improvement in the ranking and may even skyrocket the website to a premier position in search engine listing. Nowadays, the most predominant feature of HTML is that it provides website owners the facility to control, to a certain extent, the way web pages would be described by search engines. It is also a way of preventing some pages from being indexed.
Meta Tags are information / details inserted in the headlines of the web pages. Only the Title Tag in the head area of a web page is seen by the browser while the Meta information is used to communicate information. The HTML Title Tag is not exactly a Meta Tag but it is correlated with Meta Tag since whatever text is placed in the “title tag” appears in the reverse bar of a browser. Few browsers put additional information in the Title Tag. The Title Tag also describes the website owner’s page when someone adds it to their “book marks” list. For search engines the Title Tag plays a crucial role as the text incorporated in the Tag is the most important factor which determines how search engine decides to rank the web page.
The HTML Description Tag provides the web owner the tool to influence the description of the page in the crawler that supports the Tag. The text that is being depicted in the descriptive account goes between the quotation marks after the “content” portion of the tag. It is believed that it would be worthwhile to use Meta Description Tag for pages as it gives a certain degree of control over various crawlers.
The HTML Keywords Tag provides additional text for crawler based search engines and is useful in reinforcing the terms that the browser may think important. It also boosts the web page ranking and is beneficial as it reveals synonyms or unusual words that do not appear in the web page content. At times, web users search for a single item but use different search terms. In such cases, mentioning the search term separately in Meta Keyword Tag guarantees that the website ranks better and is identified by the searcher.