On-line video advertisement spending is expected to skyrocket this year as it entails the use of video for conveying message to the audience. It is more productive owing to its ability to establish an engaging and interactive platform for communication with the targeted audience. Video advertising is believed to be one of the basic forms of video marketing as the advertisers make use of videos that run across TV channels. To make the video more appealing to the on-line audience, the video is edited to shorten to duration. In other words if one has to capture the attention of on-line audience, presenting them with fresh content, which is creative and engaging, is more necessary.
The other form of video marketing that has been attracting the attention of business houses and corporate sector seems to center on text video advertising. In such cases the video gets uploaded and played whenever a user scrolls the underlined text. Experts view this form of in-text video advertising is a highly efficient method as it precisely targets a particular segment of the on-line audience like a young mother whose interest centers on baby products scroll on baby food to view all the available items. The radical changes in video marketing has been brought about by the following factors :
01) The number of outlets for video is on the rise – Such as smart phones which are fully capable of playing videos. People buy smart phones with the intention of watching videos when the person is mobile and not facing computers. This does not, however, suggest that the person is watching less video on desktop and laptop rather it indicates that the total viewing has increased by virtue of having portable accessibility to video content.
02) Creation of video has become simpler as more people are going for video production. The ease in editing and uploading videos has made them more accessible. With the increase in quality of video cameras and smart phones has led to the creation of more total video on-line for viewing which subsequently garners more traffic and sales.
YouTube provides free entertainment and has enough content to draw viewers on their own merit. Video marketing allows most organizations to communicate their messages on multiple levels like imagery, spoken word and text. It reaches a huge audience in the shortest time on minimal budget. It is a powerful way to demonstrate instruction as well as present emotional content. Videos dominate the markets’ natural search results as they allow more website visitors to show-up in the search results. Other benefits, besides getting the message across to searchers, are :
- Easy to comprehend.
- Appealing to the senses.
- Engages emotion.
- Demonstrates company’s expertise.
- Affirms the company’s products / services, credibility and branding.
- Permits easy re-designing of content.
Those desirous of getting lots of organic traffic to their website need to employ a video marketing strategy to enhance business profits. While creating the video, special significance is given to the title along with the summary and tags. Video distribution methods should be innovative in order to make the searchers discover the videos.