Initiating the search engine optimization process can be overwhelming but the job becomes easier with the right tools. Some tools like Content Syndication and RSS establishes a site’s credibility and create awareness in the social web. E-Mail marketing providers, building an e-mail database, e-mail frequency, graphics, social media and such technological developments establish credibility and drive traffic back to the site. Today, search engines look more favorably on video content and the guidelines for optimizing video searches are also outlined in the text. The grading and linking tools give an edge to the web client in their search engine optimization efforts.
Site structure is a vital aspect of SEO. Developing a “search engine friendly” site enables the visiting robot to take notes (index) and read all relevant aspects of each page of the website. If the site is designed poorly and does not possess links to all pages then the robots will bypass those pages and only report on what it identifies. Website owners who design their sites with Flash or use images in place of text are invisible to search engine robots as they can not accurately read Flash or the text embedded in the image. While designing a site, the basic principle to be considered is that one should not try to optimize the whole site at once. Rather each page of the website should be optimized individually.
The page structure is the next important aspect. The vital elements on each page require attention and to understand the concept, it is necessary to have a basic knowledge of HTML. This is the language that web browsers and search engine robots / spiders can read and interpret. The Meta keywords and description tags are located in the “Head” section of HTML page. They provide the search engine some “help” in determining what the web page is all about. SEO also depends on the navigability, linking structure as well as proper use of header tags, fonts and colors, etc.
Content Syndication is a content sharing strategy where the website owner exchanges information about the site or blog content with other websites of similar niche. This strategy helps to build a community around the content as sharing generates exposure and subsequently leads to more traffic and links. SEO is helped by this technique as more web traffic and link popularity indicates that the website is well liked. Content Syndication would assist the site to interact with other sites where visitors can leave a comment, ask questions, share their thoughts and provide feed-back. The interaction is through RSS Feed. The format is used to distribute the published content frequently. Web users can subscribe to RSS Feed and have ready access to updated information.
Tailoring the landing page for links allows the website to make better use of e-mail messages and build the brand credibility to further enhance customer interest. E-mail marketing campaign also generates web traffic. Video is also becoming a major factor in Internet marketing with You Tube and Yahoo dominating the field. With Internet video on the rise, this is the right time to leverage this medium for SEO efforts. Some of the optimizing tips of video search which runs parallel to SEO practices include keyword research that is embedded in the verbal script or commentary. Videos should normally run for 30 seconds to 3 minutes and blended with iPod or Glow Sticks. Such demonstration capability is an effective viral marketing tool. The landing page of a video can be a Facebook page, a blog or a business page in the directory.